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Joseph L. Rotman School of Management at University of Toronto Major Field Requirements Although there are core marketing courses required for both specializations, some depend on the area of marketing concentration. Consumer Behaviour Specialization MGT 3051 Marketing Theory I: Consumer Behaviour MGT 3052 Marketing Theory II: Strategy MGT 3053 Behavioral Research Methods in Marketing MGT 3054 Current Topics in Consumer Behaviour MGT 3058 The Psychology of Judgment and Decision Theory Marketing Strategy Specialization MGT 3051 Marketing Theory I: Consumer Behavior MGT 3052 Marketing Theory II: Strategy ECO 2020 Microeconomic Theory I ECO 2030 Microeconomic Theory II MGT 3055 Econometric Methods in Marketing MGT 3056 Current Topics in Marketing Strategy

Joseph L. Rotman School of Management at University of Toronto MGT 3055 Econometric Methods in Marketing The advent of electronic scanners in retail stores has made possible large marketing databases. The purpose of this course is to teach students how to analyze such data using econometric techniques. The focus is on models of consumer choice, and the interaction between firms' marketing strategies and consumers' responses.

Joseph L. Rotman School of Management at University of Toronto MGT 3058 Judgment and Decision Theory This course examines research in the area of individual judgment and decision making. It starts with an economic approach to understanding rational decision making, and then draws on findings from psychology and other behavioral sciences to build a richer picture of decision-making processes. The course could also be called "Behavioral Economics."

Joseph L. Rotman School of Management at University of Toronto MGT 3051 Marketing Theory I: Consumer Behaviour The purpose of this course is to provide students with a rigorous foundation in the major conceptual and empirical contributions in consumer behaviour from both a social psychological and behavioral decision theory perspective. Whenever possible, articles from both perspectives are included which address a specific issue. Topics typically include memory and goals, feelings and emotion, implicit and explicit attitudes, persuasion, nonconscious processes, heuristics and biases, prospect theory, mental accounting, intertemporal choice, the endowment effect, the attraction effect and behavioral game theory.

Joseph L. Rotman School of Management at University of Toronto MGT 3054 Current Topics in Consumer Behaviour Current behavioral research issues in marketing are examined in this course. Rather than survey the entire field, the course focuses on a limited number of currently important research topics. Examples of previous topics covered in the course include implicit attitudes, nonconscious processes, social cognitive neuroscience, self-control processes and intertemporal choice.

Joseph L. Rotman School of Management at University of Toronto MGT 3057 Workshop in Marketing This course provides a forum for presenting and hearing about recent research, including students' second-year papers. A large portion of the workshop is devoted to presentations by visiting faculty from other schools.

Joseph L. Rotman School of Management at University of Toronto MGT 3056 Current Topics in Marketing Strategy This course examines current empirical and theoretical research in marketing strategy with a view to bringing the student to the frontiers of research in the area. Hopefully, this course will make it easier to choose a dissertation topic. Students will be asked to read recently published papers as well as working papers, and critique them in class. A term paper is required.

Joseph L. Rotman School of Management at University of Toronto MGT 3052 Marketing Theory II: Strategy The purpose of this course is to examine marketing strategy from a theoretical perspective. How firms make decisions regarding pricing, product design, distribution, sales force, and advertising, and how to model the issues involved in these decisions is the subject of the course.

Desautels Faculty of Management at McGill University The Ph.D. specialization in Marketing is designed to bring the student to the forefront of knowledge and scholarly research in the field. This individualized program prepares the student to conduct research leading to innovations in theories, concepts and methodologies, by which the understanding and practice of marketing can be improved. Advances in knowledge in this field may be based on the theoretical foundations of behavioral sciences, economics, mathematics and statistics, and several other disciplines. Marketing faculty members provide the guidance needed to allow the student to excel in their chosen topic area. Topic areas for

BA 394 – Empirical Methods in Business Policy The interaction of the firm with the macro-environment; research concepts and scientific methods; formulation of hypotheses, measurement concepts and multivariate analytical tools. Blend of behavioral science and quantitative approaches in the research applications. Prerequisites: BA 313 Econometric Analysis

Course of Phd from Sasin Graduate Institute of Business Administration at Chulalongkorn University MKTG415-1 - Classics in Marketing Literature In this seminar participants will review the classic articles that have driven the development of academic research in marketing. This seminar will provide participants with an understanding of the key issues in research in marketing, a strong grounding in the literature, and development of a critical perspective to research in marketing.

Course of Phd from Sasin Graduate Institute of Business Administration at Chulalongkorn University MKTG416-1 - Topics in Marketing Strategy This seminar will trace the development of research around marketing strategy and help participants develop a critical and analytical approach of the marketing strategy research. Participants will be invited to identify gaps in the literature; analyze such opportunities and structure research around them.

course of MBA from Sasin Graduate Institute of Business Administration at Chulalongkorn University MKTG D50 - Research Methods in Marketing This course considers the gathering of marketing-related data from individuals and organizations with particular emphasis on integrating problem formulation, research design, questionnaire construction, and sampling to yield the most valuable information. The proper use of statistical methods and the use of computers for data analysis are also studied.

Joseph L. Rotman School of Management at University of Toronto Overview The PhD Program in Marketing at Rotman School of Management is designed to prepare students for academic careers in marketing at research-oriented universities. The success of the program is reflected in our placements. Our graduates are currently on the faculties of Berkeley, UCLA, INSEAD, Northwestern, and other top universities. The philosophy of the program is that in order to become an effective marketing scholar, a student must develop a thorough understanding of marketing institutions and problems, the methodological capability to analyze those problems rigorously, and the ability to communicate research

Desautels Faculty of Management at McGill University MRKT 658 3 credits Marketing Research Marketing: The basic problems of searching for additional information for better marketing decisions. Designed from the marketing manager's point of view. Placed in a cost-benefit perspective. All steps of the research process (problem definition, data collection methods, sample design, etc.) are covered. Offered by: Management

Course outline: PhD 301 Management Research and the Research Process PhD 302 Research Design and Methodology PhD 303 Multivariate Statistics PhD 304 Current Research in Management PhD 305 Marketing Management PhD 306 Corporate Social Responsibility and Corporate Governance PhD 307

Course of Phd from Sasin Graduate Institute of Business Administration at Chulalongkorn University MKTG416-2 - Advanced Marketing Topics The specific topics covered in this seminar will be developed in conjunction with the research interests of seminar participants. This seminar will analyze research at the leading edge of the marketing field. Presentations and discussions are designed to stimulate thinking on important areas of research and the development of new theoretical viewpoints.

Joseph L. Rotman School of Management at University of Toronto MGT 3021 Managerial Accounting Research Methods This course focuses on research methods in managerial accounting research. Three primary research methods are emphasized: analytical modeling in imperfect information environments, parametric and non-parametric production-cost modeling, and small sample (field research) techniques. Topics covered include agency models of performance evaluation and control, decentralization and transfer pricing, productivity measurement, data envelopment analysis, financial and non-financial information for performance measurement, internal resource allocation and congestion costs, product and process quality measurement, accounting needs in advanced manufacturing technologies, the impact of non-linearities on linear costing systems.

Joseph L. Rotman School of Management at University of Toronto Degree Requirements QUALIFYING Requirements Qualifying requirements are "prerequisites" for the Ph.D. Program in Marketing. These courses will be chosen in consultation with the marketing doctoral program coordinator, and are based on the student's previous coursework and the area of marketing concentration. Students interested in the Consumer Behaviour specialization are required to take the following courses: - Students without a strong background in mathematics and statistics should take ECO 1010 Mathematics and Statistics Review (M.A. level). - Students without a prior course in microeconomics should take MGT 1210 Managerial Economics - Students without a strong background

MGT810 Doctoral Dissertation Seminar Management The course provides the current research streams in major behavioral research areas such as organizational behavior, strategic management, technology and venture management. This course is basically designed for doctoral students in the area of behavioral science. Students can develop their dissertation ideas and learn new analytical tools and research methods, as well as state-of-the-art theory through various research topics in this course.

College of Commerce at University of San Carlos Major Courses PhD BA 306 Research Issues in Strategic Marketing 3 PhD BA 307 Research Issues in Operations Management 3 PhD BA 308 Research Issues in Human Resources Management 3 PhD BA 309 Research Issues in Financial Management 3 PhD BA 310 Research Issues in Corporate Governance and Social Responsibility 3 Total units 15 PhD BA 311 Dissertation II: Developing the Theoretical Framework 3

Core Course for Marketing Programme Graduate School of Management GSM 5210: Marketing Research (3 Credits) This course emphasises marketing research as an aid to management decision-making. The course assists in planning, analysing of strengths and weaknesses and implementing research designs. Pre-requisite(s): GSM 5200: Marketing Management

School of Business at Sogang University Marketing Marketing covers all the activities from the identification of customer needs and preferences to the creation of customer satisfaction and value. The marketing program is designed to cultivate analytical and marketing expertise to help make reasonable marketing decisions. The following courses are offered: * Marketing Research, Consumer Behavior, New Product Marketing, Price Control, Distribution Management, Marketing Communication Management, Brand Management, Hi-tech Marketing, Sales Promotion, Marketing Strategy in Asian Markets (Global Management), Research on Up-to-Date Marketing Issues I, II, III.

College of Business Administration at University of the Philippines BA 234 Marketing Research And Analysis Principles and methods of marketing research and appraisal of the results. 2 units. Prerequisite: BA 230

Joseph L. Rotman School of Management at University of Toronto MGT 3062 Research Methods in Organizational Behaviour This seminar is an advanced graduate course in research methodology that focuses on the different stages involved in the process of conducting scientific research. There are three main objectives in this course. The first is to provide students with an understanding of the methodological concepts required to conduct scientific research. The second is to develop the ability of students to use these concepts in critically evaluating research. The third is to develop students' skills using these concepts to design their own research projects.