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Sauder School of Business > University of British Columbia BAEN 500 Entrepreneurship and New Venture Creation Prerequisite MBA Core This course covers the characteristics and motivation of entrepreneurs; opportunity recognition; feasibility analysis; financing new venture and strategy for new ventures

Sauder School of Business > University of British Columbia BASM 501 Business Strategy Prerequisites BAPA 500, BAFI 500 The central question addressed in this module is how to compete in various market and technological settings in order to achieve a sustainable competitive advantage, and hence superior profitability. The competitive strategies of a range of firms are examined through analysis of case studies and lectures. Note: If you sign up for BASM 501, you must take BASM 502 in the adjacent period. These modules are taught as one course and you will receive the same grade for both modules. Students specializing in Strategic Management must take

Sauder School of Business > University of British Columbia BAMA 500 Marketing Strategy Prerequisite MBA Core This module is designed to develop essential perspectives and skills for making key strategic decisions in marketing. On the perspective side, the module highlights the importance of a company-wide market-oriented strategic focus in the contemporary business environment. On the skills side, major topics include: how to identify critical forces in the marketing environment and interpret their strategic implications; how to select target markets strategically; how to establish and sustain profitable positioning strategies for the firm's products; how to coordinate product, distribution, pricing, and promotion policies for integrated execution

Sauder School of Business > University of British Columbia BAMA 513 Internet Marketing Prerequisite MBA Core Both traditional enterprises and e-enterprises face the challenging tasks of connecting with customers and serving their interests. The broad set of e-Marketing tools that are being developed provide innovative new ways of achieving these tasks. The purpose of the e-Marketing module is to understand and integrate these new e-Marketing tools into a marketing strategy that will lead to marketplace success.

Sauder School of Business > University of British Columbia BAIT 511 Managing Information Technology Prerequisites MBA Core The course is designed to familiarize the students with problems, challenges, and approaches in managing information technology (IT). This course takes an analytical view by critically discussing IT management principles, approaches, frameworks, models, and practices. Topics addressed in this course include: (1) how appropriately is the information technology strategy linked to the business operational needs and internal structures, its external situation and relationships, and strategy?; (2) How effectively are the firm's IT internal and external resources being integrated into and utilized by the firm?; and (3) How

Sauder School of Business > University of British Columbia COHR 306 Performance Management Performance management is the systematic process by which an organization assesses its members’ effectiveness in accomplishing the organization’s goals. In this course, performance management will be described as one of a manager’s most powerful tools for increasing employee and organizational performance. Students will learn how to design an effective performance management system, including how to define and measure performance, how to ensure it supports the organization’s strategy, and how to deliver the feedback.

Sauder School of Business > University of British Columbia BAMA 500 Marketing Strategy Prerequisite MBA Core This module is designed to develop essential perspectives and skills for making key strategic decisions in marketing. On the perspective side, the module highlights the importance of a company-wide market-oriented strategic focus in the contemporary business environment. On the skills side, major topics include: how to identify critical forces in the marketing environment and interpret their strategic implications; how to select target markets strategically; how to establish and sustain profitable positioning strategies for the firm's products; how to coordinate product, distribution, pricing, and promotion policies for integrated execution

Sauder School of Business > University of British Columbia BAIT 511 Managing Information Technology Prerequisites MBA Core The course is designed to familiarize the students with problems, challenges, and approaches in managing information technology (IT). This course takes an analytical view by critically discussing IT management principles, approaches, frameworks, models, and practices. Topics addressed in this course include: (1) how appropriately is the information technology strategy linked to the business operational needs and internal structures, its external situation and relationships, and strategy?; (2) How effectively are the firm's IT internal and external resources being integrated into and utilized by the firm?; and (3) How

Sauder School of Business > University of British Columbia BAPA 500 Managerial Economics Prerequisite MBA Core This course studies the economic foundations of managerial decision-making. Topics covered will include demand and cost theory and price determination in competitive and monopoly markets; advanced pricing strategies; market structure and competitive strategy; the internal organization of the firm; and the welfare-economic foundations of business regulation.

Sauder School of Business > University of British Columbia BAPA 500 Managerial Economics Prerequisite MBA Core This course studies the economic foundations of managerial decision-making. Topics covered will include demand and cost theory and price determination in competitive and monopoly markets; advanced pricing strategies; market structure and competitive strategy; the internal organization of the firm; and the welfare-economic foundations of business regulation.

Sauder School of Business > University of British Columbia BASD 580A (BASD 505) Environmental Economics, Management and Technology Prerequisite MBA Core This MBA module is about formulating business strategy with respect to managing environmental objectives. This course rigorously explores the foundations of corporate environmental strategy: the economic principles underlying environmental policy and environmental law, the managerial practices that respond to policy interventions, and the environmental technologies that facilitate pollution prevention and pollution abatement. Theory and practical applications are explored equally. Students taking this course will gain an appreciation of the complexity of designing corporate environmental strategy in the presence of diverse

Sauder School of Business > University of British Columbia COMM 468 Marketing Applications The purpose of this course is to give students an opportunity to integrate and apply the marketing concepts that have been introduced in other Marketing and Commerce courses. The central themes of the course are: How an organization becomes and stays customer-focused How an organization develops an effective marketing strategy How customer-focus and marketing strategy fit together Students will complete a team project for a real business and a solo journal. Team Project Student teams will select an organization and Evaluate its current marketing strategy Develop a marketing plan (may include e-Marketing strategies) Solo Journal Working individually, students will

Sauder School of Business > University of British Columbia COMM 462 Promotion Strategy A key to a firm’s profitability is effectively communicating the existence and benefits of its goods and/or services to both current and potential customers. The effectiveness of a firm’s promotion plan will depend on: the development of communication objectives based on a sound marketing strategy; determining an appropriate budget and how to allocate it effectively; creating a message strategy; designing and executing an integrated, multi-media communication program including advertising and sales promotions. This is complimented by the requirement to establish mechanisms for evaluating the effectiveness of the program in

Sauder School of Business > University of British Columbia BAMA 530 International Marketing Strategy Prerequisites MBA Core BAMA 530 will provide a practical overview of the key elements of International Marketing and issues businesses face when entering and operating in foreign markets. It is designed to provide students with an opportunity to synthesize and apply existing marketing knowledge. The course will cover key issues in the external environment, how companies assess opportunities and the development of international marketing strategies. Lectures will be augmented with readings, videos, short cases and practical mini-assignments. Similar to other courses, a high degree of participation

Sauder School of Business > University of British Columbia You have the option of tailoring your program with specialized study. This 12-credit requirement allows up to 6 credits from other approved institutions and organizations. Courses to be offered by Sauder include: Healthcare Management and Strategy Human Resources and Labour Relations in Healthcare Financial Management in Healthcare Operations Management and Chain Supply Management in Healthcare Information Technology and Management in Implications in Healthcare Leadership I and II: Leading Self and Leading Others Strategic Marketing for Healthcare Management

Sauder School of Business > University of British Columbia COMM 475 Investment Policy This course is intended to provide an overview of the portfolio management function. The assumed scenario is of a professional manager acting for an institutional client. This course combines the use of academic theory to understand portfolio investment concepts with practical institutional asset management techniques. Upon completion of the course, the student will understand the process of determining a client’s objective, structuring portfolio strategies to meet the objective, and assessing the performance of the strategy

Sauder School of Business > University of British Columbia COMM 486N Strategy in Entrepreneurial Ventures This course examines the strategic challenges of entrepreneurial companies. By ‘strategic’ I mean all the major managerial issues that entrepreneurs need to face in the process of starting a company. These include not only strategies for introducing new products into the market, but also strategies for creating a viable organization, and strategies for acquiring resources, most importantly, obtaining financing. The course is based on both lectures and case studies. We will also have some classes with financial exercises. There are two broad sections to the class. In the

Sauder School of Business > University of British Columbia COMM 363 Marketing Analysis This course focuses on analysis to support marketing decisions and aid in the formation of marketing strategy. It addresses behavioural, financial, and numerical analysis and the application of these analyses to business decisions. The viewpoint that is taken in this course is that of the marketing manager or the analyst advising the marketing manager. The emphasis is on practical marketing analysis for improved decisions and strategy. What can be expected from this course? Lots of things, but the four major ones are that it will: 1. Help you integrate and apply concepts

Sauder School of Business > University of British Columbia BASC 511 Supply Chain Design Prerequisite MBA Core This module deals with the tactical and strategic decisions in supply chains and networks. Students will be exposed to issues surrounding capacity allocation, product or stock location, management of supply activities, flow planning, and the design, size and layout of facilities. This module has two primary goals. The first is to develop appropriate analytical skills, which provide students with the capabilities of addressing real world problems. Students are exposed to important quantitative and qualitative issues in specific operating situations and learn where to make trade-offs among them. The

Sauder School of Business > University of British Columbia BASM 502 Corporate Strategy Prerequisite BASM 501 This courses focuses on the management of multi-business corporations and addresses a range of issues that relate to the desired scope of a firm. Specifically, the module will examine how firms create economic value through multi-market activity and why should those activities be undertaken inside the corporation, rather than accessed through the market. Such questions as what businesses to be in, how to enter into these businesses, and when to enter and exit businesses will be examined through cases. Note: If you sign up for BASM 502, you must

Sauder School of Business > University of British Columbia COMM 460 Public and Nonprofit Marketing Management This seminar explores the role and application of marketing management in the activities of government agencies, charities, and the broad range of not-for-profit organizations. The underlying thesis of the seminar is that a marketing orientation makes nonprofits more effective and more responsive to consumer, client, and constituency needs. Students will develop a framework for analyzing marketing problems outside the context of the private firm and gain an understanding of the characteristics which differentiate business from non-business enterprises. Emphasis is placed on the role of marketing research

Sauder School of Business > University of British Columbia COHR 303 Recruiting and Selection Organizations increasingly recognize that the quality of human resources that organizations retain influences organizational effectiveness. This course introduces the policies, activities, and practices for locating, attracting and selecting the right employee for organizations.

Sauder School of Business > University of British Columbia BAFI 521 Financial Modelling Prerequisite BAFI 520 In this course we will apply financial models to address practical problems in the investments and corporate finance fields. Topics may include: Mean-variance optimization; Investment performance evaluation; Derivative pricing

Sauder School of Business > University of British Columbia COHR 434 Employment Law B This course will examine some of the legal principles that, to an ever-increasing extent, govern the employer-employee relationship. Learning Objectives: Acquire a comprehensive understanding of individual employment rights. Develop an analytical framework for understanding how infractions of these rights are resolved.

Sauder School of Business > University of British Columbia BAMA 580B Brand Management Prerequisite MBA Core Brand management is a fundamental element of competitive strategy for firms operating in consumer product and service markets. This course is intended for those interested in learning how brands are employed as strategic assets. The course will use cases and project work to reveal the issues and challenges commonly faced by brand managers, including: assessing brand meaning, evaluating brand health, assessing a brand’s leverage potential, evaluating brand extensions, managing brands through a crisis, and approaches to brand valuation. The goal of the course is to develop the conceptual,