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CFVG - Centre Franco-Vietnamien de Formation à la Gestion

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Executive training: Tailor made training programs

CFVG is specialized in seminars specifically designed to address the needs of its corporate clients. The CFVG team is made of experienced professors from the best French universities and management schools and receives the support of professionals from all over the world. Courses are delivered in Vietnamese, French or English in fields such as marketing, finance, leadership, selling skills and strategy taking into account the specific needs of individual companies or organizations. The teaching methods employed are modern and based on interactivity.

Recently, CFVG designed various training programs in management for Telecom operators who are among the most competitive in the Vietnamese market, such as VNPT, VDC, and France Telecom Vietnam (FCR). CFVG trained 80 executive managers in management and business and accountants of the fisheries sector for SIRED/DANIDA, a Danish cooperation project and a major player in restructuring Vietnamese fisheries sector.

A 1-year training program for the commercial advisors of Vietnam Ministry of Trade has just started. It is designed in 4 steps:

- step 1: French course
- step 2: International business
- step 3: Professional training to the commercial advisor function
- step 4: Internship abroad

CFVG - Centre Franco-Vietnamien de Formation à la Gestion

Fees

CFVG programmes are subsidized by the French Ministry of Foreign Affairs. Tuition fees for the whole course amount to 6,500 USD (may increase from 2008) and include course material (available at least 1 month prior the course on CFVG student portal), full access to CFVG library and facilities.

The tuition fees do not include the compulsory study trip to France, the cost of which is estimated to 2,500 USD including airplane tickets, transportation within Paris, accommodation and food.

Preferential loans: CFVG’s 10 best selected candidates will be granted the right to finance their studies with a preferential 5%-per-year interest rate loan. (Detailed conditions can be asked to CFVG if needed)

CFVG - Centre Franco-Vietnamien de Formation à la Gestion

Entry requirements
A bachelor degree
3 years of working experience in finance
A good ability to understand, speak and write English

We are seeking ambitious candidates who are likely to have successful future careers. Only experienced individuals who hold a university degree are admitted. All candidates must demonstrate that they have the experience and the motivation to benefit from and contribute to the programme. All the courses are delivered in English; it is therefore essential that participants speak, write and understand English fluently.

CFVG - Centre Franco-Vietnamien de Formation à la Gestion

MMSS – Master in Marketing, Sales and Services: Program

1. First Semester

Developing Marketing Management: the role of marketing and the market economy, marketing in a turbulent environment

Global Marketing and Mass Market Positioning: through understanding needs and buyers choices

Business Game based on consumer behavior and managerial practices

Specific Marketing: business to business marketing management and networking approach

Specific Marketing: services and the e-business approach

2. Study Trip to France

Retailing and Supply Chain Organisation

3. Second Semester

Marketing Intelligence: how to improve qualitative and quantitative studies, to build data mining

Innovations and New Products Decisions: innovation process, new product development process

Pricing Tactics: cost-based procedures versus value-pricing

Business Negotiations: negociating skills and techniques, B2B process analysis

Sales Organisation and Management: organisational structures of sales force, management techniques

Promoting and Advertising: underlying components of promotional and advertising campaigns

Brand Management and Building Strong Brands: branding, brand perception, brand value proposition

The Marketing Plan: efficiency and control

4. The Consulting Project

Handling a project, built upon concrete business issues demonstrating the expertise gained in the program

CFVG - Centre Franco-Vietnamien de Formation à la Gestion

MMSS – Master in Marketing, Sales and Services

A new top-level master’s degree to boost your career

A world-class degree from prestigious international institutions

The Program is aimed at professionals already having significant experience in Marketing (e.g Marketing Director, Communications Managers, Sales Managers, etc.) and wanting to enhance their capabilities in Marketing. It will also be of particular interest for engineers or general managers wanting to have an in-depth understanding of Market forces and dynamics and how to master them.

The Program will boost their career and allow them to hold higher responsibilities in international firms based in Vietnam as well as in local companies competing in a global environment.

This program is also open to students who have successfully completed the first year of the CFVG MBA program.

At the end of the Program, the students are awarded a Master’s degree from IAE Paris 1 Sorbonne and ESCP-EAP. All courses are delivered by faculty from ESCP-EAP and IAE Paris 1 Sorbonne and, for some specific topics, by experts / professionals selected by those institutions.

The University of Sorbonne, founded 800 years ago in Paris, is one of the oldest French and European universities and embodies the French and European academic tradition of excellence: most famous French researchers and intellectuals originate from the University of Sorbonne.

ESCP-EAP European School of Management, whose parent organization is CCIP (Paris Chamber of Commerce and Industry), is a long-term partner of CFVG and one of the leading European modern business schools. It was ranked second best European master in Management and 24th best EMBA by the Financial Times in 2005. The intellectual driving force of the School is a permanent core faculty of 125 members and an extensive network of visiting academics and experts from around the world in leading edge management research, in close connection with the business world.

A tailor-made program for professionals

ESCP-EAP / Sorbonne Master in Marketing, Sales & Services is structured to enable the participants to combine their professional activities with the requirements of a high ranking post-graduate program: the courses are delivered in evening and during week-ends. 14 modules (one is proposed to be in Paris) - each one comprising 30 contact hours and corresponding to 3 credits each i.e a total of 42 credits cover the three fields of Marketing Management, Sales and Services.

The total duration of the Program is 16 months. The Program is delivered in English.

The Program also includes a Consulting Project (18 credits). Its rationale is to learn how to apply the concepts and tools acquired during the seminars to a practical problem. Under the tutorship of qualified experts, the Consulting Project can be done individually or in a 2 students group. The outputs of the project and the recommendations will be presented in a final report.

A compulsory 2-week study trip to France is included in the course of the program. With classes, conferences and company visits, the study trip gives students a unique opportunity to widen their views on marketing-related issues, to get familiar with global marketing, sales and services practices and to learn from relevant international marketing cases.

Key facts• Length: 16 months
• Course scheduling: On 30-hour course per session (including 6 support hours)
Monday to Friday 5:45 pm to 9:30 pm
Saturday 1:30 pm to 5:00 pm – 5:30 pm to 8:30 pm
• Intake size: 30-35 participants
• Language: English
• Venue: CFVG HCMC
University of Economics of HCMC
54, Nguyen Van Thu, District 1
Tel: (84 824 10 80
• Profile of participants: Marketing, communications, services, sales, engineering, general management…
• Admission conditions: A 4-year university degree, 3 years of professional experience, fluency in English
• Registration fees: $US 30 (non refundable)
• Tuition fees: $US 6,500 + approx. $US 2,000 for the compulsory 2-week study trip to France (air ticket, accommodation, living expenses)

Milestones• Program Presentations: Dates and venue to be announced
• Application deadline: June 2008
• Selection interviews: July 2008
• Admission: Final decision will be taken in July 2008
• Opening of intake 3: September 2008

CFVG - Centre Franco-Vietnamien de Formation à la Gestion

Fees

CFVG programmes are subsidized by the French Ministry of Foreign Affairs. Tuition fees for the whole course amount to 6,500 USD (may increase from 2008) and include course material (available at least 1 month prior the course on CFVG student portal), full access to CFVG library and facilities, 1 original copy of the Brealey-Myers’ “Principles of Corporate Finance� including free access to Standard & Poor’s Educational Version of Market Insight and to Corporate Finance Online, a powerful web-based resource covering the most important corporate finance topics.

The tuition fees do not include the compulsory study trip to France, the cost of which is estimated to 2,500 USD including airplane tickets, transportation within Paris, accommodation and food.

Preferential loans: CFVG’s 10 best selected candidates will be granted the right to finance their studies with a preferential 5%-per-year interest rate loan. (Detailed conditions can be asked to CFVG if needed)

CFVG - Centre Franco-Vietnamien de Formation à la Gestion

Admission process

March - Pre-application on line

June - Pre-selection on application form

In order to assess candidates’ suitability for the programme, we need:
A printed version of your online application
A detailed curriculum vitae (CV)
A cover letter explaining the interest in MEBF and the motivations of the candidates
Personal references: at least one reference from a previous employer, a colleague or a professor
Application fees amount to 30 USD (non-refundable)

Completed application must be submitted with all support documents before June 30 at CFVG. [From Monday to Friday: 9h-12h & 13h30-18h]

July - Interview

Once your application is reviewed and accepted, you will be invited to attend an interview with the selection committee made up of at least one scientific director of the programme, a CFVG director or professor.

During this interview conducted in English, candidates have to demonstrate their ability and motivation to succeed in the programme.

July - Final decision

Within two weeks after the interview, after recommendations from the selection committee are approved by ESCP-EAP and Paris Dauphine University, candidates will be informed about the result of their interview and told either (a) that they have been selected, (b) that they are on the waiting list, or (c) that their application has been unsuccessful.

October - Programme opening

CFVG - Centre Franco-Vietnamien de Formation à la Gestion

Entry requirements
A bachelor degree
3 years of working experience in finance
A good ability to understand, speak and write English

We are seeking ambitious candidates who are likely to have successful future careers. Only experienced individuals who hold a university degree are admitted. All candidates must demonstrate that they have the experience and the motivation to benefit from and contribute to the programme. All the courses are delivered in English; it is therefore essential that participants speak, write and understand English fluently.

CFVG - Centre Franco-Vietnamien de Formation à la Gestion

MEBF: Program

I - Introductory seminars

Value-Win Business simulation.

Running a company and taking strategic

decisions in a competitive and international environment.

Prerequisite for financial statistics.

Mastering relevant mathematics and statistics concepts.

II. Fundamental courses

1- Economic environment and financial systems

Emerging countries in the globalization process

Weighing the pros and cons of globalization for emerging countries.

Monetary policy, exchange and interest rates

Understanding the goals, constraints and implementation of monetary policy.

Financial intermediaries, markets and financing of the economy

Analyzing the functions of various types of financial systems and their

logic, in order to assess their role in the financing of economic development.

Regulation, supervision and dynamics of the financial system

Studying the necessary regulations of the financial system and the way to

prevent systemic risk.

2- Corporate finance and financial market

Financial Analysis and diagnostics

Setting up a financial diagnosis regarding a firm’s economic and financial data.

Investment decisions and Financial planning

Verifying investment project assessment techniques, with a view to maximizing their value.

Financial instruments, techniques and strategies

Going into detail on financial tools offered to a firm in its development.

Company Assessment

Getting a concrete practice of assessment methods, through case studies.

3- Financial institution management

Portfolio theory and management

Mastering the theoretical basis, the successive modelling, and the assessment

techniques from the Portfolio Theory, with its specific implementation in fund management.

Statistical methods for financial institutions

Being able to master the statistical concepts, techniques and tools used to

analyse and manage financial institutions.

Analysis and Financial Management of the insurance company

Underlining the role of insurance in an emerging market before studying the equilibrium

conditions and efficiency determinants of the insurance company.

Analysis and Management of the banking firm

Analysing the different aspects of banking, emphasising its specificity, understanding

its equilibrium conditions and efficiency determinants.

Financial risk management: derivatives and hedging strategies

Studying the most common techniques used by the financial institutions to measure

and manage the different types of risks they have to face.

III. Study trip to France

Two-week training program at ESCP-EAP and Paris Dauphine University, research activities, consulting project ’s follow up, professional conferences by financial

institutions and companies…

IV. The consulting project

Handling a project, built upon concrete business issues and conducted to a thorough analysis, using the entire range of financial skills learned in the program. The project will culminate in proposals, or recommendations for plans of action.

CFVG - Centre Franco-Vietnamien de Formation à la Gestion

MEBF: Key facts

Master in Economics of Banking and Finance.

Length: 16 months.

Course scheduling : 1 week/month in the evening and at the week-end.

Intake size : 35-45 participants.

Language: English.

Opening of Intake 6: October, 2008.

Venue:

CFVG Hanoi
Building 5, National University of Economics
207, Giai Phong road

CFVG Ho Chi Minh City
Ho Chi Minh City University of Economics
54 Nguyen Van Thu - Dist 1

Average age of participants : 29 years.

Profile of participants : Working in Banks, Insurance, Financial institutions, Auditing and Accounting firms, Financial department of companies…

Admission conditions: A 4-year university degree, 3 years experience in Finance.

Registration fees : $US 30 (non refundable).

Tuition fees : $US 6,500 (may increase).

Compulsory study trip to France: about $US 2,500 (air ticket, accommodation, living expenses).