Nanyang Business School at Nanyang Technological University (NTU)
B6015 Corporate and Business Strategy
Pre-requisites:
B6005 Financial Management
B6007 Marketing Management
B6011 Financial Accounting and
B6013 Economic Analysis
This course encourages participants to develop the mindset required to formulate business strategies that can beat the competition. E-Commerce is transforming the business landscape and participants will discuss the relevance of classical strategic thinking in the light of the information economy. They will also be required to integrate and apply the principles and methods acquired in earlier core courses discern strategic issues, and adopt a spirit of enquiry that will enable them to challenge existing business models by creating new and more imaginative models.
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Category : Nanyang Technological University
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Nanyang Business School at Nanyang Technological University (NTU)
B6222 Corporate Finance
Pre-requisite:
B6005 Financial Management
Builds upon the principles of financial management to analyse corporate financial problems. Topics include equity and debt financing, financial decisions and announcements, managing corporate growth, free cash flow, payout policy, financial structure policy, the market for corporate control, corporate risk management, international aspects of corporate finance and real options.
Nanyang Business School at Nanyang Technological University (NTU)
B6082 Seminar in Corporate & Crisis Communications
This course traces the broad social, political and economic environment facing today’s corporate executives and develops the managerial processes necessary to effectively communicate within this environment. The special role of senior executives in leading and implementing communication strategy is examined and participants sharpen the personal skills necessary to effectively carry out executive level communication responsibilities.
Nanyang Business School at Nanyang Technological University (NTU)
B6834 Strategy Implementation
This course reviews how strategy is aligned with structure, control and reward systems in organisations. A prominent position is given to organisational learning as a process underlying on-going implementation.
Nanyang Business School at Nanyang Technological University (NTU)
B6833 Strategy Formulation
The course examines the process of strategy formulation. Both formal and emergent approaches to strategy formulation as well as control issues are discussed. Particular approaches to formal planning covered in detail include environmental scanning and scenario planning.
Nanyang Business School at Nanyang Technological University (NTU)
B6835 Competitive Strategy
Pre-requisite:
B6013 Economic Analysis
Participants study how firms allocate resources and make investments to maximize long-term returns in the face of competition. The course reviews aspects of industrial organisation and economic theories of organisation (transaction cost economics and agency theory).
Nanyang Business School at Nanyang Technological University (NTU)
B6747 Global Marketing (replacing B6745 International Marketing)
Pre-requisite:
B6007 Marketing Management
This is an advanced marketing course focusing on the development and implementation of international marketing strategy by firms. Coming into this course, participants should already have a basic understanding of marketing principles. The course has a strong “business development” perspective and will focus on major markets using case studies and other illustrations.
Nanyang Business School at Nanyang Technological University (NTU)
S6016 The Study of War
(by S. Rajaratnam School Of International Studies)
This course examines the phenomenon of war, from the processes of making strategy to the actual conduct of the military operations that comprise war. It looks at the preconditions to strategy - in particular the facets of geography, strategic culture and armaments - as well as the concepts that underpin particular state strategies. Finally, through a series of case studies, the course will propose a typology of wars in the 20th Century, and examine how wars have been transformed since.
Nanyang Business School at Nanyang Technological University (NTU)
B6065 Regional Study Seminars
With the regionalisation of business, there is a need to train managers and entrepreneurs to understand the language, business environment and cultural practices of countries in the region. Basic business language skills in the commercial environment of the country under study are developed, using case studies in successful communications. Keys institutions are described including the financial, tax and corporate structures and how these influence economic and business policy and corporate-government relations. The customs and cultural practices unique to the social environment and which impinge significantly on business
Nanyang Business School at Nanyang Technological University (NTU)
B6350 Managing Human Capital in the New Organization
The course explores the challenges of building competitive advantage through effective human capital management in the organization of the 21st century. A multi-faceted approach is adopted reflecting the complexity of the environment and issues faced. Topics include: organizational perspectives and assumptions, organizational contexts and environments, systems thinking, organizational change and organizational learning, dynamics of organizational culture, assessing human capital investments linking corporate strategy and human capital management, and leveraging on emerging technologies.
Nanyang Business School at Nanyang Technological University (NTU)
B8267 Special Topics in Finance I *
Pre-requisite:
B6005 Financial Management
The aim of this course is to cover specific topics in banking and finance. Examples may include advanced topics in the various fields such as investments, corporate finance, international finance, risk management and financial institutions. Practical issues of concern to the banking and finance industry may also be included. The content of this course may change from time to time.
Nanyang Business School at Nanyang Technological University (NTU)
B6838 Games and Business Strategy
Pre-requisite:
B6013 Economic Analysis
Game theory provides managers a structured and coherent approach to making better strategic decisions in an environment where conduct of competitors is often uncertain. This course uses cases to provide both the conceptual foundations of game theory and applications to business. Some cases provide a dynamic view of strategy by examining competitive interaction between firms over almost a decade during which, firms are faced with decisions relating to pricing, signaling, capacity expansion, commitment, reputation, and entry deterrence. Other topics include patent races, wars
Nanyang Business School at Nanyang Technological University (NTU)
B8098 Personal Development in the Global Workplace *
Personal development is becoming a recognized area of management practice. It no longer is a specialization within psychology or organizational management; it is a subject in its own right with specific research areas involving identity, lifestyle and career decision-making, human capital strategy, autonomous learning and competency development, self-awareness, self-assessment and self-confidence. This course allows students to use themselves as the subject of critical thinking, since a large percentage of MBA students change their career orientation during their studies. The opportunity to work
Nanyang Business School at Nanyang Technological University (NTU)
B6252 Financial Statement Analysis
Pre-requisites:
B6005 Financial Management and
B6011 Financial Accounting
Focuses on the use of financial statement information in different settings. Topics include foundations of financial statement analysis analysis of inventories, long-lived assets, taxes, liabilities, off-balance-sheet finance, pension costs, inter-corporate investments, business combinations and multinational operations market response to financial information and use of financial information in valuation, forecasting and credit analysis.
Graduate Programmes
Nanyang MBA
Nanyang PhD Programme
NTU-Waseda Double MBA in Management of Technology
Master of Management in Hospitality
MSc (Finance) - Chinese
MSc (Financial Engineering)
SJTU-MBA
Nanyang Business School at Nanyang Technological University (NTU)
A6337 Strategic Advertising Management
(by School of Communication & Information)
Practical concerns and scope of advertising management and relevant theoretical perspectives and principles. Some of the topics include media planning, decision-making, message strategy, branding, creative approaches, account-servicing, and agency-client relationships.
Nanyang Business School at Nanyang Technological University (NTU)
B6747 Global Marketing (replacing B6745 International Marketing)
Pre-requisite:
B6007 Marketing Management
This is an advanced marketing course focusing on the development and implementation of international marketing strategy by firms. Coming into this course, participants should already have a basic understanding of marketing principles. The course has a strong “business development” perspective and will focus on major markets using case studies and other illustrations.
Nanyang Business School at Nanyang Technological University (NTU)
B6726 Mergers & Acquisitions
Pre-requisite:
B6011 Financial Accounting or permission of instructor
Provides an understanding of the strategic, cost, valuation, structure, financial, legal, accounting, negotiating and implementation issues associated with mergers and acquisitions. Issues in the development of well-defined, value creating mergers and acquisition strategy will be explored.
Nanyang Business School at Nanyang Technological University (NTU)
Marketing
The curriculum has a strong global perspective and a very practical orientation. It is a highly interactive programme, with emphasis on thinking skills, imagination and creativity. The programme focuses on International Marketing, with courses in International Business, Cross-Cultural Buyer Behaviour and Global Market Strategy. Our students go on to find jobs in virtually every industry.
Nanyang Business School at Nanyang Technological University (NTU)
B6014 Technology & e-Business
This course aims to build the foundations for understanding the digital economy and the power of new IT-driven organisational forms and marketplaces. It particularly focuses on the internet and the WWW as the key enablers of the online revolution that have dramatically altered the way companies create, share, and protect value. The course will have a strategy perspective in its look at the rise of new information-enabled enterprises and the power of electronic interactions in changing the rules of the game in virtually all contexts. From a
Corporate Strategy and Leadership
Primary Courses
Corporate Financial Reporting
The Global Manager
Global Supply Chain Management
Entrepreneurial Manager
Corporate Strategy
China Study Trip
Managing People for Exceptional Performance
Global Strategy
Competition and Competitor Analysis
Secondary Courses
Consumer Brands
Data Driven Marketing
New Venture Creation
Derivatives and Risk Management
Negotiations for Leaders
Advanced Corporate Finance
Achieving Market Leadership
Financial Strategies for Global Success
Nanyang Business School at Nanyang Technological University (NTU)
B6125 Tax Management
Pre-requisite:
B6011 Financial Accounting
The course is designed to provide participants with a broad understanding of the Singapore income tax system, international taxation and an awareness of the tax implications of business transactions
Nanyang Business School at Nanyang Technological University (NTU)
Banking and Finance
Offers a highly popular range of Finance courses that meet the demands of Singapore as a financial center as well as the international financial arena. Students can choose to focus on any of these 3 tracks: Corporate and Investment Banking, Wealth Management, and Asset Management. The programme is also recognised as a CFA Programme Partner, giving our graduates a head-start in their preparation for the CFA qualification.
Nanyang Business School at Nanyang Technological University (NTU)
B6443 International Business Law
Covers practical issues and legal principles relating to cross-border business transactions. Evaluates the impact of differing national laws as well as international rules and conventions on the major forms of international contracts and dispute resolution.
Nanyang Business School at Nanyang Technological University (NTU)]
B6007 Marketing Management
The objectives of this course are to demonstrate the role of marketing in the company to explore the relationship of marketing to other functions and to show how effective marketing builds on a thorough understanding of consumer behavior to create value for customers. The course addresses the management challenge of designing and implementing the best combination of marketing variables to carry out a firm’s strategy in its target markets. The course seeks to develop skills in applying the analytic perspectives, decision tools, and concepts of marketing to such
Nanyang Business School at Nanyang Technological University (NTU)
B6092 Sun Zi Art of War and Business Applications
Sun Zi Bingfa (also known as Sun Zi’s Art of War) is the most well-known Chinese military classic written more than 2000 years ago. Its value in influencing business warfare has never been disputed and it is must read text in all major military academies of the world. Of equal significance is its relevance to strategic thinking and business practices. This course seeks to relate the military philosophy of Sun Zi to the corporate world by providing new and different insights on