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Sauder School of Business > University of British Columbia COMM 462 Promotion Strategy A key to a firm’s profitability is effectively communicating the existence and benefits of its goods and/or services to both current and potential customers. The effectiveness of a firm’s promotion plan will depend on: the development of communication objectives based on a sound marketing strategy; determining an appropriate budget and how to allocate it effectively; creating a message strategy; designing and executing an integrated, multi-media communication program including advertising and sales promotions. This is complimented by the requirement to establish mechanisms for evaluating the effectiveness of the program in

Nanyang Business School at Nanyang Technological University (NTU) B6939 Integrated Marketing Communications Pre-requisite: B6007 Marketing Management (or concurrently) The course is designed to familiarize participants with the key issues, theories and tools associated with marketing communication decisions, especially those involving paid media. Specifically, it aims to provide analytical skills useful for the planning, implementation and evaluation of advertising communication. It looks into individual ads and evaluates the effectiveness of the devices and stratagems used. It also addresses the role of advertising in relation to other marketing communication activities. The course will provide a conceptual understanding of the social environment within which

Sauder School of Business > University of British Columbia COMM 363 Marketing Analysis This course focuses on analysis to support marketing decisions and aid in the formation of marketing strategy. It addresses behavioural, financial, and numerical analysis and the application of these analyses to business decisions. The viewpoint that is taken in this course is that of the marketing manager or the analyst advising the marketing manager. The emphasis is on practical marketing analysis for improved decisions and strategy. What can be expected from this course? Lots of things, but the four major ones are that it will: 1. Help you integrate and apply concepts

Sauder School of Business > University of British Columbia Graduate Certificate in Healthcare Management After completing the Integrated Core component of the EMBA, you are eligible to receive a Graduate Certificate in Healthcare Management. During the Integrated Core you will develop a common foundation and understanding of business and management principles as they relate to the healthcare industry. If you are moving on to complete the entire EMBA you will have the opportunity to look more deeply at complex issues facing healthcare, and continue your skill development. The Graduate Certificate in Healthcare Management focuses on the following key themes within the

Sauder School of Business > University of British Columbia BAMA 500 Marketing Strategy Prerequisite MBA Core This module is designed to develop essential perspectives and skills for making key strategic decisions in marketing. On the perspective side, the module highlights the importance of a company-wide market-oriented strategic focus in the contemporary business environment. On the skills side, major topics include: how to identify critical forces in the marketing environment and interpret their strategic implications; how to select target markets strategically; how to establish and sustain profitable positioning strategies for the firm's products; how to coordinate product, distribution, pricing, and promotion policies for integrated execution

Sauder School of Business > University of British Columbia BAMA 500 Marketing Strategy Prerequisite MBA Core This module is designed to develop essential perspectives and skills for making key strategic decisions in marketing. On the perspective side, the module highlights the importance of a company-wide market-oriented strategic focus in the contemporary business environment. On the skills side, major topics include: how to identify critical forces in the marketing environment and interpret their strategic implications; how to select target markets strategically; how to establish and sustain profitable positioning strategies for the firm's products; how to coordinate product, distribution, pricing, and promotion policies for integrated execution

This course elaborates on some frameworks for strategic communication management, integrating policies and procedures in place to effect communication responsiveness at all levels for maximum advantage. Taking an integrated approach, the module may cover the following topics: communication strategy, communication audit, typical organisational communication pathologies, assessing organisational climate, communication policies and plans, interpersonal skills, integrating daily communication functions, knowledge economy network communications, investor and analyst relations, crisis communication, and Media and PR. There will be ample opportunities for participants to workshop their own communications issues with reference to the frameworks and instruments provided.

Sauder School of Business > University of British Columbia BAMA 513 Internet Marketing Prerequisite MBA Core Both traditional enterprises and e-enterprises face the challenging tasks of connecting with customers and serving their interests. The broad set of e-Marketing tools that are being developed provide innovative new ways of achieving these tasks. The purpose of the e-Marketing module is to understand and integrate these new e-Marketing tools into a marketing strategy that will lead to marketplace success.

BA 233 Marketing Communication Design, management and evaluation of the communication mix -- advertising, sales promotion, packaging, public relations and personal selling. 2 units. Prerequisites: BA 230

Sauder School of Business > University of British Columbia BAMA 508 Marketing Research Prerequisite MBA Core The objective of this course is to help you recognize the role of systematic information gathering and analysis in making better business decisions. The course is designed primarily for the users of marketing research rather than producers of marketing research. Thus the emphasis is on the interpretation and the use of the results rather than mathematical derivations.

Sauder School of Business > University of British Columbia BAMA 508 Marketing Research Prerequisite MBA Core The objective of this course is to help you recognize the role of systematic information gathering and analysis in making better business decisions. The course is designed primarily for the users of marketing research rather than producers of marketing research. Thus the emphasis is on the interpretation and the use of the results rather than mathematical derivations.

Sauder School of Business > University of British Columbia COMM 491 Strategic Management Concepts and processes for the strategic management of private sector, single and multi-business unit enterprises are analysed using the case method. Methodologies which draw on economic and organizational theory are integrated to form the foundations for strategic analyses. There are 2 major objectives in this course: To increase your understanding of what managers must do to make business succeed over the long haul. To develop your ability to do a comprehensive strategic analysis of a business. This includes learning the relevant tools and techniques. Other benefits include: A better understanding of the role

Sauder School of Business > University of British Columbia Program Overview Shaping the Future of Business It is the integration of leading edge knowledge from Canada's foremost research business school with practical, relevant management training that distinguishes the UBC MBA program. Using lectures, case studies, problem-based learning and group projects, the program prepares you to manage, motivate, innovate and lead. The workload is intense and demanding, but when you graduate, you'll be ready to make a difference in the way business is done. The 28-month UBC MBA Part-time Program curriculum is comprised of four key components; the award-winning Integrated Core, Module Studies, the

Sauder School of Business > University of British Columbia The UBC MBA part-time program is offered on weekends commencing in January. Classes are typically held approximately every third weekend at the following times: Friday 5:00 pm - 9:30 pm Saturday 8:00 am - 5:00 pm Sunday 8:00 am - 5:00 pm Integrated Core exams are held within the scheduled class time. Post-Core exams are usually held on non-class weekends, generally on Sundays. Schedule Modifications for the January 2009 Entering Class The following portions of the UBC MBA Part-time

Sauder School of Business > University of British Columbia COMM 460 Public and Nonprofit Marketing Management This seminar explores the role and application of marketing management in the activities of government agencies, charities, and the broad range of not-for-profit organizations. The underlying thesis of the seminar is that a marketing orientation makes nonprofits more effective and more responsive to consumer, client, and constituency needs. Students will develop a framework for analyzing marketing problems outside the context of the private firm and gain an understanding of the characteristics which differentiate business from non-business enterprises. Emphasis is placed on the role of marketing research

Sauder School of Business > University of British Columbia COMM 469 International Marketing The purpose of the course is to examine the major issues involved in entering international markets and in conducting marketing operations on an international scale. Specific objectives include: Gaining an understanding of the external issues affecting international marketing activities including the economic, social/cultural and political/legal environments. To be able to identify and assess global marketing opportunities in the international marketplace. This will involve discussions on global marketing research and segmentation and targeting in at an international level. Gaining experience in developing international marketing strategies. Entry & expansion strategies will be

Sauder School of Business > University of British Columbia COMM 468 Marketing Applications The purpose of this course is to give students an opportunity to integrate and apply the marketing concepts that have been introduced in other Marketing and Commerce courses. The central themes of the course are: How an organization becomes and stays customer-focused How an organization develops an effective marketing strategy How customer-focus and marketing strategy fit together Students will complete a team project for a real business and a solo journal. Team Project Student teams will select an organization and Evaluate its current marketing strategy Develop a marketing plan (may include e-Marketing strategies) Solo Journal Working individually, students will

Sauder School of Business > University of British Columbia COMM 465 Marketing Management Objectives To develop a familiarity with and an understanding of the field of marketing with respect to: Its problems and methods of analysis. The structure and operation of the marketing system. The special terminology used by marketing professionals. To reinforce and develop skills relating the analysis of business problems to good business practices: Given real data and business situations, the student will apply problem-solving techniques and propose realistic courses of action. The student will plan, organize, and write reports to management on the business problems presented. The student will make presentations related to both case studies and

Sauder School of Business > University of British Columbia BAFI 500 Corporate Finance Prerequisite MBA Core The objective of this course is to study two important areas of corporate financial management: Cash management and valuation. Cash management involves characterizing the cash requirements for a particular operating proposal and developing a plan for managing these requirements. Valuation deals with the techniques used to determine the economic value of an operating plan. Discounted cash flow is the standard approach to valuation. We will also discuss the way in which capital structure and taxes are integrated into the valuation process.

Sauder School of Business > University of British Columbia Program Overview Part Time Program, Full Time Advantage Unique Global Perspective As one of North America’s top business schools, the Sauder School of Business is uniquely positioned to offer an international perspective on the challenges of doing business in a global marketplace. World Class Faculty The entire curriculum is taught by internationally-recognized UBC Sauder faculty. With numerous teaching awards, faculty members ensure that students benefit from the knowledge, ideas, and experiences gained through their extensive research and outreach efforts. A variety of teaching methods are used, including lectures, case studies, active discussions and

Sauder School of Business > University of British Columbia COMM 296 Introduction to Marketing Objectives 1. To develop a familiarity with and an understanding of the field of marketing with respect to: a) Its problems/opportunities and analytical methods/frameworks, b) The structure and operation of the marketing system (with special emphasis on Canadian markets), and c) The terminology or jargon used by marketing professionals. 2. To reinforce and develop skills relating the analysis of business problems/opportunities to good business practices: a) Given real data and business situations, the student will learn how to apply problem solving techniques and propose realistic courses of action. b) The student will

Lee Kong Chian School of Business at Singapore Management University Corporate Communication Compulsory Courses 1. Foundations in Communication Research (previously know as "Foundations for the Communication Professional") 2. Any 4 Corporate Communication Electives under the subject area of COMM (i.e. course code starting with COMM) Examples of Corporate Communication Electives : 1. Corporate Communication Practicum 2. Creative Tactical Communication 3. Intercultural Communication 4. Special Topics in Corporate Communication: Media Relations 5. Persuasion: The Business of Influence 6. Communication in the Organization 7. Investor Relations 8. Change Communication

Sauder School of Business > University of British Columbia COMM 442 E-Business and Supply Chain Management Logistics, transportation, inventory, operations scheduling and sourcing management are basic to the delivery of goods and services. The integrated management of these activities within an organization and across the organization’s upstream and downstream business associates, is Supply Chain Management (SCM) . The advent of doing business over the Internet ("e-Business") provides radical new opportunities to improve a company’s management of its supply chain activities. This holds true for service providers as well as goods producers. It holds true for those that sell over the Internet as well

Sauder School of Business > University of British Columbia BAIT 511 Managing Information Technology Prerequisites MBA Core The course is designed to familiarize the students with problems, challenges, and approaches in managing information technology (IT). This course takes an analytical view by critically discussing IT management principles, approaches, frameworks, models, and practices. Topics addressed in this course include: (1) how appropriately is the information technology strategy linked to the business operational needs and internal structures, its external situation and relationships, and strategy?; (2) How effectively are the firm's IT internal and external resources being integrated into and utilized by the firm?; and (3) How

Sauder School of Business > University of British Columbia BAIT 511 Managing Information Technology Prerequisites MBA Core The course is designed to familiarize the students with problems, challenges, and approaches in managing information technology (IT). This course takes an analytical view by critically discussing IT management principles, approaches, frameworks, models, and practices. Topics addressed in this course include: (1) how appropriately is the information technology strategy linked to the business operational needs and internal structures, its external situation and relationships, and strategy?; (2) How effectively are the firm's IT internal and external resources being integrated into and utilized by the firm?; and (3) How