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Sauder School of Business > University of British Columbia COMM 435 Developing E-Business Applications This course focuses on the technological infrastructure needed for implementing e-Business solutions, on the software components necessary, and on how to implement such applications. A major component of the course will be a hands-on project of developing an e-business application. Upon completing this course, students will be able to: Explain the main concepts related to e-business and e-commerce; Explain the process of introducing e-business applications into an organization; Explain the e-business technology and infrastructure; Discuss the security issues involved in conducting business transactions on the internet; and Develop dynamic and interactive e-business applications.

Sauder School of Business > University of British Columbia BCom (Bachelor of Commerce) Program Overview Regardless of your career path, your success will depend on your ability to thrive in an environment of constant change. By providing an in-depth understanding of the fundamentals of business, and a range of indispensable management skills, the UBC Bachelor of Commerce (BCom) program will prepare you to meet the challenges ahead.

Sauder School of Business > University of British Columbia COMM 460 Public and Nonprofit Marketing Management This seminar explores the role and application of marketing management in the activities of government agencies, charities, and the broad range of not-for-profit organizations. The underlying thesis of the seminar is that a marketing orientation makes nonprofits more effective and more responsive to consumer, client, and constituency needs. Students will develop a framework for analyzing marketing problems outside the context of the private firm and gain an understanding of the characteristics which differentiate business from non-business enterprises. Emphasis is placed on the role of marketing research

Sauder School of Business > University of British Columbia COMM 363 Marketing Analysis This course focuses on analysis to support marketing decisions and aid in the formation of marketing strategy. It addresses behavioural, financial, and numerical analysis and the application of these analyses to business decisions. The viewpoint that is taken in this course is that of the marketing manager or the analyst advising the marketing manager. The emphasis is on practical marketing analysis for improved decisions and strategy. What can be expected from this course? Lots of things, but the four major ones are that it will: 1. Help you integrate and apply concepts

Sauder School of Business > University of British Columbia COMM 444 Air Transportation Air Transportation Management and Policy draws on all the disciplines of business – including finance, accounting, economics, policy, human resources, marketing, operational science, strategic planning – and applies them to the extremely dynamic and challenging world of aviation. From this, the student sharpens their management skills and is better prepared for whatever industry their future career(s) may be.

Sauder School of Business > University of British Columbia COMM 469 International Marketing The purpose of the course is to examine the major issues involved in entering international markets and in conducting marketing operations on an international scale. Specific objectives include: Gaining an understanding of the external issues affecting international marketing activities including the economic, social/cultural and political/legal environments. To be able to identify and assess global marketing opportunities in the international marketplace. This will involve discussions on global marketing research and segmentation and targeting in at an international level. Gaining experience in developing international marketing strategies. Entry & expansion strategies will be

Sauder School of Business > University of British Columbia COMM 465 Marketing Management Objectives To develop a familiarity with and an understanding of the field of marketing with respect to: Its problems and methods of analysis. The structure and operation of the marketing system. The special terminology used by marketing professionals. To reinforce and develop skills relating the analysis of business problems to good business practices: Given real data and business situations, the student will apply problem-solving techniques and propose realistic courses of action. The student will plan, organize, and write reports to management on the business problems presented. The student will make presentations related to both case studies and

Sauder School of Business > University of British Columbia COMM 472 Quantitative Analysis of Financial Decisions In this course we will apply quantitative techniques to practical financial applications. Topics may include: Understanding the dynamic properties of returns and implications for portfolio choice; Simulation techniques; Using the CAPM and APT to determine discount rates; Fund performance evaluation; Estimating free cashflows and determining their values; Understanding the dynamic properties of volatility and implications for option pricing.

Sauder School of Business > University of British Columbia COMM 296 Introduction to Marketing Objectives 1. To develop a familiarity with and an understanding of the field of marketing with respect to: a) Its problems/opportunities and analytical methods/frameworks, b) The structure and operation of the marketing system (with special emphasis on Canadian markets), and c) The terminology or jargon used by marketing professionals. 2. To reinforce and develop skills relating the analysis of business problems/opportunities to good business practices: a) Given real data and business situations, the student will learn how to apply problem solving techniques and propose realistic courses of action. b) The student will

Sauder School of Business > University of British Columbia COMM 461 Sales Management This course is about sales management or essentially managing people to achieve profit. Principles and practices of sales management and techniques of personal selling will be presented, mainly, although not exclusively, in the context of business-to-business marketing (as opposed to consumer marketing). Sales managers are viewed as mini CEOs and wear many hats: planner, strategist, decision maker, tactician, organizer, forecaster, data analyst, personnel specialist (trainer, motivator, and leader), salesperson and often spouse, partner and parent. Someone once said, ‘Life is a Trade-Off’. As implied from the above, there are many

Sauder School of Business > University of British Columbia COMM 464 E-Marketing The Internet is an enabling technology that allows organizations to better meet their objectives. The Internet can allow organizations to enhance customer value propositions, reduce operational inefficiencies within the organization, streamline supply chains, increase connectivity among companies, between a company and its customers and among consumers, making everything faster and reducing the constraints of time and distance. The purpose of this course is to prepare you as a manager to leverage the power of the Internet and make intelligent strategic and tactical e-Marketing decisions. The course will include but not be

Bachelor of Commerce Program Requirements We have recently changed our Bachelor of Commerce (BCom) program requirements. Current BCom Student or Pre-Commerce/Transfer Student Started Year One¹ program requirements Prior to September 2006 Admitted to BCom at UBC Year One September 2006 or later Year Two September 2007 or later Year Three September 2008 o

Sauder School of Business > University of British Columbia COMM 371 Theory of Finance This course undertakes in-depth study of specific financial decisions and events that are important in the life of a corporation. The objective is to help the student develop an understanding of the underlying economic issues, and to gain experience applying empirical and theoretical tools. The course builds on the foundation provided by Commerce 397. The course balances theoretical content and practical applications by using several case-studies that are useful for real-life decisions you may need to make. The basic topics are working capital management and financial planning, valuation

Sauder School of Business > University of British Columbia BAMA 513 Internet Marketing Prerequisite MBA Core Both traditional enterprises and e-enterprises face the challenging tasks of connecting with customers and serving their interests. The broad set of e-Marketing tools that are being developed provide innovative new ways of achieving these tasks. The purpose of the e-Marketing module is to understand and integrate these new e-Marketing tools into a marketing strategy that will lead to marketplace success.

Sauder School of Business > University of British Columbia BAMS 501 Probabilistic Models for Management Prerequisite BABS 500 (or equivalent statistics course) BAMS 501 will focus on significant applications of probabilistic (stochastic) models. Areas of application to be considered are inventory control, queuing and telecommunication systems. It will focus on applications of discrete time Markov chains and Poisson processes

Sauder School of Business > University of British Columbia BAMA 508 Marketing Research Prerequisite MBA Core The objective of this course is to help you recognize the role of systematic information gathering and analysis in making better business decisions. The course is designed primarily for the users of marketing research rather than producers of marketing research. Thus the emphasis is on the interpretation and the use of the results rather than mathematical derivations.

Sauder School of Business > University of British Columbia COHR 303 Recruiting and Selection Organizations increasingly recognize that the quality of human resources that organizations retain influences organizational effectiveness. This course introduces the policies, activities, and practices for locating, attracting and selecting the right employee for organizations.

Sauder School of Business > University of British Columbia BAMA 508 Marketing Research Prerequisite MBA Core The objective of this course is to help you recognize the role of systematic information gathering and analysis in making better business decisions. The course is designed primarily for the users of marketing research rather than producers of marketing research. Thus the emphasis is on the interpretation and the use of the results rather than mathematical derivations.

Sauder School of Business > University of British Columbia COHR 434 Employment Law B This course will examine some of the legal principles that, to an ever-increasing extent, govern the employer-employee relationship. Learning Objectives: Acquire a comprehensive understanding of individual employment rights. Develop an analytical framework for understanding how infractions of these rights are resolved.

Sauder School of Business > University of British Columbia BAMS 508 Applications of Discrete Optimization Prerequisite MBA Core The course will present the basic models and methods in Discrete Optimization, namely, Integer Programming and Network Optimization. The emphasis will be placed on useful methodologies and their applications in production and operations management, supply chain management, transportation and logistics, project planning, as well as capital budgeting and investment planning involving discrete activities. It is recommended that the student have the following: 1. A basic course in optimization (such as BAMS 506). 2. Some familiarity with the use of the computer, spreadsheet software and a mathematical programming system. Please consult

Sauder School of Business > University of British Columbia COHR 301 Business and Management Values Balancing organizational, personal, and community interests in a global economy. In addition to standard management textbooks and readings, the class will draw from the work of poets, fiction writers, essayists, and social critics.

Sauder School of Business > University of British Columbia COMM 447 Project Appraisal and Management This course emphasizes the practice of project management and the conceptual underpinnings of project evaluation. The focus is on cost-benefit analysis (CBA) and its applications as well as on project management. The objective is to prepare students to participate in project management and be effective members of evaluation teams and to assess projects using cost-benefit analyses, impact analysis and cost effectiveness analysis. CBA is a body of microeconomic methods and techniques for evaluating the social consequences of economic policies and projects. CBA attempts to determine from an economic

Sauder School of Business > University of British Columbia COMM 355 Income Taxation The objective of the course is to introduce students to the Income Tax Act (Canada). Students will learn fundamental tax principles, as well as, developing a familiarity in using the Income Tax Act and other tax research tools. Topics will include, but not limited to, sources of income computing income for tax purposes, as well as, other tax issues.

Sauder School of Business > University of British Columbia COMM 471 Financial Management This course undertakes in-depth study of specific financial decisions and events that are important in the life of a corporation. The objective is to help the student develop an understanding of the underlying economic issues, and to gain experience applying empirical and theoretical tools. The course builds on the foundation provided by COMM 37

Sauder School of Business > University of British Columbia COHR 408 Organizational Design This course provides an introduction to methods and approaches for adjusting the structure of organizations. The purpose of this course is to help students understand what design options are available to organizations, which structural designs work for which kinds of organizations, and what the costs and benefits are of different kinds of structures.