BA 233 Marketing Communication
Design, management and evaluation of the communication mix — advertising, sales promotion, packaging, public relations and personal selling. 2 units.
Prerequisites: BA 230
Tags: College of Business Administration, Courses, design, evaluation, Management, Marketing Communication, MBA, mix, Philippines, Promotion, selling, University of the Philippines
College of Business Administration at University of the Philippines BA 230 Marketing Management Principles and practices of marketing; planning, implementation and control of marketing programs. 2 units. Prerequisite: BA 201
College of Business Administration at University of the Philippines BA 236.1 Marketing To Organizations Theory and practice of marketing goods and services to institutions as customers; relationship marketing and key account management. 2 units. Prerequisite: BA 230 and BA 251 or Equivalent courses
College of Business Administration at University of the Philippines BA 234 Marketing Research And Analysis Principles and methods of marketing research and appraisal of the results. 2 units. Prerequisite: BA 230
College of Business Administration at University of the Philippines BA 236 Global Marketing Management Marketing of goods and services across national borders in the context of a dynamic international business environment. 2 units. Prerequisite: BA 230
College of Business Administration at University of the Philippines BA 237 Seminar In Marketing Management Special topics that may vary with every offering. 2 units. Prerequisite: BA 230
College of Business Administration at University of the Philippines BA 235 Services Marketing And Management Theory and practice in the marketing and management of services; service encounters/experiences, service design and delivery; service quality and customer satisfaction; managing people in service organizations. 2 units. Prerequisite: BA 230, BA 240 and BA 251
Nanyang Business School at Nanyang Technological University (NTU) B6939 Integrated Marketing Communications Pre-requisite: B6007 Marketing Management (or concurrently) The course is designed to familiarize participants with the key issues, theories and tools associated with marketing communication decisions, especially those involving paid media. Specifically, it aims to provide analytical skills useful for the planning, implementation and evaluation of advertising communication. It looks into individual ads and evaluates the effectiveness of the devices and stratagems used. It also addresses the role of advertising in relation to other marketing communication activities. The course will provide a conceptual understanding of the social environment within which
Lee Kong Chian School of Business at Singapore Management University Corporate Communication Compulsory Courses 1. Foundations in Communication Research (previously know as "Foundations for the Communication Professional") 2. Any 4 Corporate Communication Electives under the subject area of COMM (i.e. course code starting with COMM) Examples of Corporate Communication Electives : 1. Corporate Communication Practicum 2. Creative Tactical Communication 3. Intercultural Communication 4. Special Topics in Corporate Communication: Media Relations 5. Persuasion: The Business of Influence 6. Communication in the Organization 7. Investor Relations 8. Change Communication
College of Business Administration at University of the Philippines BA 330 – Marketing Decision Models Empirical models of consumer behavior and markets. Prerequisites: BA 302, 311, 312
course of MBA from Sasin Graduate Institute of Business Administration at Chulalongkorn University MKTG D30 - Marketing 1 This course takes an analytical approach to the study of the marketing problems of business firms and other types of organizations. Attention focuses on the influence of the marketplace and the marketing environment on marketing decision-making; the determination of the organization's products, prices, channels, and communication strategies; and the organization's system for planning and controlling its marketing effort.
Sauder School of Business > University of British Columbia BAMA 504 Integrated Marketing Communication Prerequisite MBA Core A key to a firm's profitability is effectively communicating the existence and benefits of its goods and/or services to both current and potential customers. The effectiveness of a firm's marketing communication (Marcom) plan will depend on: the development of communications objectives based on a sound marketing strategy; determining an appropriate budget and how to allocate it effectively; developing a creative brief and IMC campaign that will have the desired impact on target customers; and establishing mechanisms for evaluating the effectiveness of a Marcom program. The purpose of
MGT520 Marketing This course takes an analytical approach to the study of marketing problems of firms. Attention is given to the influence of the marketplace and the marketing environment on marketing decision making; the determination of the organization's products, prices, channels, and communication strategies; and organization's system for planning and controlling its marketing effort.
course of MBA from Sasin Graduate Institute of Business Administration at Chulalongkorn University MGMT D33 - Management Communication Skills This course focuses on building skills in communication and interpersonal interactions within a management context. Various activities give students practical experience in applying effective management communication concepts to their oral and written presentations.
College of Business Administration at University of the Philippines BA 214 Philippine Business Environment Sociological, technological, legal, psychological, economic and other external factors which influence business decision-making in the Philippines. 2 units.
This course elaborates on some frameworks for strategic communication management, integrating policies and procedures in place to effect communication responsiveness at all levels for maximum advantage. Taking an integrated approach, the module may cover the following topics: communication strategy, communication audit, typical organisational communication pathologies, assessing organisational climate, communication policies and plans, interpersonal skills, integrating daily communication functions, knowledge economy network communications, investor and analyst relations, crisis communication, and Media and PR. There will be ample opportunities for participants to workshop their own communications issues with reference to the frameworks and instruments provided.
School of Business at Sogang University Marketing Marketing covers all the activities from the identification of customer needs and preferences to the creation of customer satisfaction and value. The marketing program is designed to cultivate analytical and marketing expertise to help make reasonable marketing decisions. The following courses are offered: * Marketing Research, Consumer Behavior, New Product Marketing, Price Control, Distribution Management, Marketing Communication Management, Brand Management, Hi-tech Marketing, Sales Promotion, Marketing Strategy in Asian Markets (Global Management), Research on Up-to-Date Marketing Issues I, II, III.
Nanyang Business School at Nanyang Technological University (NTU) A6322 Media & Marketing (by School of Communication & Information) The objective of this course is to introduce measurement/ reporting methods for mass media audiences, to learn to apply tools for strategic marketing/media planning and to increase awareness about the conduct of business in global marketing environments. Through a series of case studies, students are exposed to marketing and communications executives who conduct business regionally and across regions, and who represent many fields related to marketing communication, e.g. executives from multi-national and regional companies, broadcast media, production companies, print media, advertising firms
College of Business Administration at University of the Philippines BA 229 Management Services The work of a management consultant; project evaluation; preparation of feasibility studies, incorporation preparation and analysis of different functional areas like marketing, finance and production, management and operational audits, project management and other similar areas of management services. 2 units. Prerequisite: BA 114, BA 116, BA 117 or Consent of Instructor
Courses in Summer 2008 GSB 0005 Business Communication and Negotiation GSB 0006 Developing Business Plan GSB 2003 Applied Corporate Finance GSB 2004 Financial Analysis and Valuation GSB 2005 Financial Markets, Institutions, and Instruments GSB 2006 Fixed Income Securities GSB 3004 Multi-cultural Management GSB 4002 Intelligent System and Knowledge Management GSB 5003 Marketing Communication GSB 5004 Marketing Research GSB 5005 Consumer Behavior GSB 6002 Human Resource Management GSB 6003 Leadership and Organization Management GSB 7002 Managerial Decision Making GSB 7005 Global Production Management
Sauder School of Business > University of British Columbia COMM 462 Promotion Strategy A key to a firm’s profitability is effectively communicating the existence and benefits of its goods and/or services to both current and potential customers. The effectiveness of a firm’s promotion plan will depend on: the development of communication objectives based on a sound marketing strategy; determining an appropriate budget and how to allocate it effectively; creating a message strategy; designing and executing an integrated, multi-media communication program including advertising and sales promotions. This is complimented by the requirement to establish mechanisms for evaluating the effectiveness of the program in
Stakeholder Communication – Business 552 This course will develop your ability to communicate with the wide variety of stakeholders important to your businesses. We will improve your presentation skills, and explore how better to manage written information. We will strengthen your leadership capabilities by building your interpersonal communication skills, including your ability to handle the difficult conversations that occur when talking with angry stakeholders. And we will hone your understanding of the corporate communication process to make you more aware of the centrality of communication to a corporation’s success.
College of Business Administration at University of the Philippines BA 238 Entrepreneurship Innovation and new business formations in independent and corporate settings. 2 units. Prerequisites: Consent of Instructor
Nanyang Business School at Nanyang Technological University (NTU)] B6007 Marketing Management The objectives of this course are to demonstrate the role of marketing in the company to explore the relationship of marketing to other functions and to show how effective marketing builds on a thorough understanding of consumer behavior to create value for customers. The course addresses the management challenge of designing and implementing the best combination of marketing variables to carry out a firm’s strategy in its target markets. The course seeks to develop skills in applying the analytic perspectives, decision tools, and concepts of marketing to such
College of Business Administration at University of the Philippines BA 281 Options and Other Derivatives Basic theory, principles, characteristics, valuation, and risk management applications of derivative securities. 2 units. Prerequisite: BA 280.2
College of Business Administration at University of the Philippines BA 243 Management of Innovation The firm's research and development R & D strategy; the innovation process and its organizational, financial and legal implications. 2 units. Prerequisite: BA 230 and BA 240 or Consent of Instructor