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Sauder School of Business > University of British Columbia BCom (Bachelor of Commerce) Program Overview Regardless of your career path, your success will depend on your ability to thrive in an environment of constant change. By providing an in-depth understanding of the fundamentals of business, and a range of indispensable management skills, the UBC Bachelor of Commerce (BCom) program will prepare you to meet the challenges ahead.

Sauder School of Business > University of British Columbia COMM 460 Public and Nonprofit Marketing Management This seminar explores the role and application of marketing management in the activities of government agencies, charities, and the broad range of not-for-profit organizations. The underlying thesis of the seminar is that a marketing orientation makes nonprofits more effective and more responsive to consumer, client, and constituency needs. Students will develop a framework for analyzing marketing problems outside the context of the private firm and gain an understanding of the characteristics which differentiate business from non-business enterprises. Emphasis is placed on the role of marketing research

Sauder School of Business > University of British Columbia COMM 363 Marketing Analysis This course focuses on analysis to support marketing decisions and aid in the formation of marketing strategy. It addresses behavioural, financial, and numerical analysis and the application of these analyses to business decisions. The viewpoint that is taken in this course is that of the marketing manager or the analyst advising the marketing manager. The emphasis is on practical marketing analysis for improved decisions and strategy. What can be expected from this course? Lots of things, but the four major ones are that it will: 1. Help you integrate and apply concepts

Sauder School of Business > University of British Columbia COMM 469 International Marketing The purpose of the course is to examine the major issues involved in entering international markets and in conducting marketing operations on an international scale. Specific objectives include: Gaining an understanding of the external issues affecting international marketing activities including the economic, social/cultural and political/legal environments. To be able to identify and assess global marketing opportunities in the international marketplace. This will involve discussions on global marketing research and segmentation and targeting in at an international level. Gaining experience in developing international marketing strategies. Entry & expansion strategies will be

Sauder School of Business > University of British Columbia COMM 468 Marketing Applications The purpose of this course is to give students an opportunity to integrate and apply the marketing concepts that have been introduced in other Marketing and Commerce courses. The central themes of the course are: How an organization becomes and stays customer-focused How an organization develops an effective marketing strategy How customer-focus and marketing strategy fit together Students will complete a team project for a real business and a solo journal. Team Project Student teams will select an organization and Evaluate its current marketing strategy Develop a marketing plan (may include e-Marketing strategies) Solo Journal Working individually, students will

Sauder School of Business > University of British Columbia COMM 444 Air Transportation Air Transportation Management and Policy draws on all the disciplines of business – including finance, accounting, economics, policy, human resources, marketing, operational science, strategic planning – and applies them to the extremely dynamic and challenging world of aviation. From this, the student sharpens their management skills and is better prepared for whatever industry their future career(s) may be.

Sauder School of Business > University of British Columbia COMM 461 Sales Management This course is about sales management or essentially managing people to achieve profit. Principles and practices of sales management and techniques of personal selling will be presented, mainly, although not exclusively, in the context of business-to-business marketing (as opposed to consumer marketing). Sales managers are viewed as mini CEOs and wear many hats: planner, strategist, decision maker, tactician, organizer, forecaster, data analyst, personnel specialist (trainer, motivator, and leader), salesperson and often spouse, partner and parent. Someone once said, ‘Life is a Trade-Off’. As implied from the above, there are many

Sauder School of Business > University of British Columbia COMM 296 Introduction to Marketing Objectives 1. To develop a familiarity with and an understanding of the field of marketing with respect to: a) Its problems/opportunities and analytical methods/frameworks, b) The structure and operation of the marketing system (with special emphasis on Canadian markets), and c) The terminology or jargon used by marketing professionals. 2. To reinforce and develop skills relating the analysis of business problems/opportunities to good business practices: a) Given real data and business situations, the student will learn how to apply problem solving techniques and propose realistic courses of action. b) The student will

Bachelor of Commerce Program Requirements We have recently changed our Bachelor of Commerce (BCom) program requirements. Current BCom Student or Pre-Commerce/Transfer Student Started Year One¹ program requirements Prior to September 2006 Admitted to BCom at UBC Year One September 2006 or later Year Two September 2007 or later Year Three September 2008 o

Sauder School of Business > University of British Columbia COMM 464 E-Marketing The Internet is an enabling technology that allows organizations to better meet their objectives. The Internet can allow organizations to enhance customer value propositions, reduce operational inefficiencies within the organization, streamline supply chains, increase connectivity among companies, between a company and its customers and among consumers, making everything faster and reducing the constraints of time and distance. The purpose of this course is to prepare you as a manager to leverage the power of the Internet and make intelligent strategic and tactical e-Marketing decisions. The course will include but not be

Sauder School of Business > University of British Columbia COHR 303 Recruiting and Selection Organizations increasingly recognize that the quality of human resources that organizations retain influences organizational effectiveness. This course introduces the policies, activities, and practices for locating, attracting and selecting the right employee for organizations.

Sauder School of Business > University of British Columbia BAMA 513 Internet Marketing Prerequisite MBA Core Both traditional enterprises and e-enterprises face the challenging tasks of connecting with customers and serving their interests. The broad set of e-Marketing tools that are being developed provide innovative new ways of achieving these tasks. The purpose of the e-Marketing module is to understand and integrate these new e-Marketing tools into a marketing strategy that will lead to marketplace success.

Sauder School of Business > University of British Columbia BAMA 508 Marketing Research Prerequisite MBA Core The objective of this course is to help you recognize the role of systematic information gathering and analysis in making better business decisions. The course is designed primarily for the users of marketing research rather than producers of marketing research. Thus the emphasis is on the interpretation and the use of the results rather than mathematical derivations.

Sauder School of Business > University of British Columbia COHR 301 Business and Management Values Balancing organizational, personal, and community interests in a global economy. In addition to standard management textbooks and readings, the class will draw from the work of poets, fiction writers, essayists, and social critics.

Sauder School of Business > University of British Columbia BAMA 508 Marketing Research Prerequisite MBA Core The objective of this course is to help you recognize the role of systematic information gathering and analysis in making better business decisions. The course is designed primarily for the users of marketing research rather than producers of marketing research. Thus the emphasis is on the interpretation and the use of the results rather than mathematical derivations.

Sauder School of Business > University of British Columbia COHR 408 Organizational Design This course provides an introduction to methods and approaches for adjusting the structure of organizations. The purpose of this course is to help students understand what design options are available to organizations, which structural designs work for which kinds of organizations, and what the costs and benefits are of different kinds of structures.

Sauder School of Business > University of British Columbia COMM 471 Financial Management This course undertakes in-depth study of specific financial decisions and events that are important in the life of a corporation. The objective is to help the student develop an understanding of the underlying economic issues, and to gain experience applying empirical and theoretical tools. The course builds on the foundation provided by COMM 37

Sauder School of Business > University of British Columbia COHR 434 Employment Law B This course will examine some of the legal principles that, to an ever-increasing extent, govern the employer-employee relationship. Learning Objectives: Acquire a comprehensive understanding of individual employment rights. Develop an analytical framework for understanding how infractions of these rights are resolved.

Sauder School of Business > University of British Columbia COHR 304 Training and Development Faced with increasing competition, globalization, technological complexities, and dynamic labor markets, firms are increasingly struggling to determine the best approaches to training and developing their workforces. This course provides an introduction to the issues, concepts, and processes with which they are wrestling, as well as specifics on planning, designing, implementing, and evaluating training and development programs

Sauder School of Business > University of British Columbia COMM 379 Introduction to Pensions and Insurance Financial dimensions and institutional structure of the pension and insurance industry; calculation of annuities and other aspects of actuarial science based on probability distributions and asset returns. This course is suitable for students in mathematics who have taken basic finance and for commerce students in finance, accounting and related areas.

Sauder School of Business > University of British Columbia COHR 310 Industrial Relations in an Era of Globalization The purpose of this course is to provide an intensive overview of union-management relations. The course builds upon Commerce 392 by looking more closely at the nature of the actors, the legal framework, the substantive issues and the interactions of the actors. The course will conclude with a consideration of industrial relations in international perspective.

Sauder School of Business > University of British Columbia COHR 402 Leadership In this course we examine what effective leadership means and how it can be practiced. We will find, if we did not know it already, that leadership does not reside in one single individual but can be found in the actions of many different people in organizations. As present and future leaders you need to know about effective leadership and it makes sense to do so by exploring and assessing your own strengths, weaknesses, hopes and aspirations as leaders. This course is designed to address both these levels: learning about

Sauder School of Business > University of British Columbia COMM 462 Promotion Strategy A key to a firm’s profitability is effectively communicating the existence and benefits of its goods and/or services to both current and potential customers. The effectiveness of a firm’s promotion plan will depend on: the development of communication objectives based on a sound marketing strategy; determining an appropriate budget and how to allocate it effectively; creating a message strategy; designing and executing an integrated, multi-media communication program including advertising and sales promotions. This is complimented by the requirement to establish mechanisms for evaluating the effectiveness of the program in

Sauder School of Business > University of British Columbia COHR 306 Performance Management Performance management is the systematic process by which an organization assesses its members’ effectiveness in accomplishing the organization’s goals. In this course, performance management will be described as one of a manager’s most powerful tools for increasing employee and organizational performance. Students will learn how to design an effective performance management system, including how to define and measure performance, how to ensure it supports the organization’s strategy, and how to deliver the feedback.

Sauder School of Business > University of British Columbia COHR 305 Compensation This course focuses on managing employee compensation in organizations. Through the projects, students will acquire skills and knowledge necessary for developing effective organization compensation systems. Learning Objectives: Learn current state of compensation decision making Learn how recent theory and research inform compensation decisions Develop knowledge and skill in making compensation decisions