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Sauder School of Business > University of British Columbia BAMA 508 Marketing Research Prerequisite MBA Core The objective of this course is to help you recognize the role of systematic information gathering and analysis in making better business decisions. The course is designed primarily for the users of marketing research rather than producers of marketing research. Thus the emphasis is on the interpretation and the use of the results rather than mathematical derivations.

Sauder School of Business > University of British Columbia BASM 501 Business Strategy Prerequisites BAPA 500, BAFI 500 The central question addressed in this module is how to compete in various market and technological settings in order to achieve a sustainable competitive advantage, and hence superior profitability. The competitive strategies of a range of firms are examined through analysis of case studies and lectures. Note: If you sign up for BASM 501, you must take BASM 502 in the adjacent period. These modules are taught as one course and you will receive the same grade for both modules. Students specializing in Strategic Management must take

Sauder School of Business > University of British Columbia BAMA 513 Internet Marketing Prerequisite MBA Core Both traditional enterprises and e-enterprises face the challenging tasks of connecting with customers and serving their interests. The broad set of e-Marketing tools that are being developed provide innovative new ways of achieving these tasks. The purpose of the e-Marketing module is to understand and integrate these new e-Marketing tools into a marketing strategy that will lead to marketplace success.

Sauder School of Business > University of British Columbia BAPA 500 Managerial Economics Prerequisite MBA Core This course studies the economic foundations of managerial decision-making. Topics covered will include demand and cost theory and price determination in competitive and monopoly markets; advanced pricing strategies; market structure and competitive strategy; the internal organization of the firm; and the welfare-economic foundations of business regulation.

Sauder School of Business > University of British Columbia COMM 468 Marketing Applications The purpose of this course is to give students an opportunity to integrate and apply the marketing concepts that have been introduced in other Marketing and Commerce courses. The central themes of the course are: How an organization becomes and stays customer-focused How an organization develops an effective marketing strategy How customer-focus and marketing strategy fit together Students will complete a team project for a real business and a solo journal. Team Project Student teams will select an organization and Evaluate its current marketing strategy Develop a marketing plan (may include e-Marketing strategies) Solo Journal Working individually, students will

Sauder School of Business > University of British Columbia COMM 363 Marketing Analysis This course focuses on analysis to support marketing decisions and aid in the formation of marketing strategy. It addresses behavioural, financial, and numerical analysis and the application of these analyses to business decisions. The viewpoint that is taken in this course is that of the marketing manager or the analyst advising the marketing manager. The emphasis is on practical marketing analysis for improved decisions and strategy. What can be expected from this course? Lots of things, but the four major ones are that it will: 1. Help you integrate and apply concepts

Sauder School of Business > University of British Columbia BAMA 500 Marketing Strategy Prerequisite MBA Core This module is designed to develop essential perspectives and skills for making key strategic decisions in marketing. On the perspective side, the module highlights the importance of a company-wide market-oriented strategic focus in the contemporary business environment. On the skills side, major topics include: how to identify critical forces in the marketing environment and interpret their strategic implications; how to select target markets strategically; how to establish and sustain profitable positioning strategies for the firm's products; how to coordinate product, distribution, pricing, and promotion policies for integrated execution

Sauder School of Business > University of British Columbia BAIT 511 Managing Information Technology Prerequisites MBA Core The course is designed to familiarize the students with problems, challenges, and approaches in managing information technology (IT). This course takes an analytical view by critically discussing IT management principles, approaches, frameworks, models, and practices. Topics addressed in this course include: (1) how appropriately is the information technology strategy linked to the business operational needs and internal structures, its external situation and relationships, and strategy?; (2) How effectively are the firm's IT internal and external resources being integrated into and utilized by the firm?; and (3) How

Sauder School of Business > University of British Columbia Program Overview Shaping the Future of Business It is the integration of leading edge knowledge from Canada's foremost research business school with practical, relevant management training that distinguishes the UBC MBA program. Using lectures, case studies, problem-based learning and group projects, the program prepares you to manage, motivate, innovate and lead. The workload is intense and demanding, but when you graduate, you'll be ready to make a difference in the way business is done. The 28-month UBC MBA Part-time Program curriculum is comprised of four key components; the award-winning Integrated Core, Module Studies, the

Sauder School of Business > University of British Columbia BABS 500 Applied Business Statistics I Prerequisite MBA Core This course is an introduction to regression analysis. Topics covered include the general linear model and its many ramifications including analysis of variance, covariance analysis, indicator variables, experimental design, applying the linear model, econometric issues, and elementary time series analysis.

Sauder School of Business > University of British Columbia BAMA 530 International Marketing Strategy Prerequisites MBA Core BAMA 530 will provide a practical overview of the key elements of International Marketing and issues businesses face when entering and operating in foreign markets. It is designed to provide students with an opportunity to synthesize and apply existing marketing knowledge. The course will cover key issues in the external environment, how companies assess opportunities and the development of international marketing strategies. Lectures will be augmented with readings, videos, short cases and practical mini-assignments. Similar to other courses, a high degree of participation

Sauder School of Business > University of British Columbia COMM 486N Strategy in Entrepreneurial Ventures This course examines the strategic challenges of entrepreneurial companies. By ‘strategic’ I mean all the major managerial issues that entrepreneurs need to face in the process of starting a company. These include not only strategies for introducing new products into the market, but also strategies for creating a viable organization, and strategies for acquiring resources, most importantly, obtaining financing. The course is based on both lectures and case studies. We will also have some classes with financial exercises. There are two broad sections to the class. In the

Sauder School of Business > University of British Columbia COMM 460 Public and Nonprofit Marketing Management This seminar explores the role and application of marketing management in the activities of government agencies, charities, and the broad range of not-for-profit organizations. The underlying thesis of the seminar is that a marketing orientation makes nonprofits more effective and more responsive to consumer, client, and constituency needs. Students will develop a framework for analyzing marketing problems outside the context of the private firm and gain an understanding of the characteristics which differentiate business from non-business enterprises. Emphasis is placed on the role of marketing research

Sauder School of Business > University of British Columbia COMM 462 Promotion Strategy A key to a firm’s profitability is effectively communicating the existence and benefits of its goods and/or services to both current and potential customers. The effectiveness of a firm’s promotion plan will depend on: the development of communication objectives based on a sound marketing strategy; determining an appropriate budget and how to allocate it effectively; creating a message strategy; designing and executing an integrated, multi-media communication program including advertising and sales promotions. This is complimented by the requirement to establish mechanisms for evaluating the effectiveness of the program in

Sauder School of Business > University of British Columbia BAMA 508 Marketing Research Prerequisite MBA Core The objective of this course is to help you recognize the role of systematic information gathering and analysis in making better business decisions. The course is designed primarily for the users of marketing research rather than producers of marketing research. Thus the emphasis is on the interpretation and the use of the results rather than mathematical derivations.

Sauder School of Business > University of British Columbia Understanding Essential Business Functions Following the Integrated Core, participants will return to Shanghai to complete their studies on a part-time basis. Sixteen learning modules are designed to develop an in-depth understanding of essential business functions. Throughout the modules, the challenges of global business will be a common theme. Each UBC IMBA module is comprised of twenty hours of contact time taught over intensive four-day weekend sessions. Students will attend classes from Thursday through Sunday with class time on Thursdays and Fridays commencing late afternoon and extending into the evening. Each module will consist of

Sauder School of Business > University of British Columbia BAHR 505 Leadership Prerequisite MBA Core In this course we examine what effective leadership means and how it can be practiced. We will find, if we did not know it already, that leadership does not reside in one single individual but can be found in the actions of many different people in organizations. As present and future leaders you need to know about effective leadership and it makes sense to do so by exploring and assessing your own strengths, weaknesses, hopes and aspirations as leaders. This course is designed to address both these levels: learning

Sauder School of Business > University of British Columbia The UBC MBA part-time program is offered on weekends commencing in January. Classes are typically held approximately every third weekend at the following times: Friday 5:00 pm - 9:30 pm Saturday 8:00 am - 5:00 pm Sunday 8:00 am - 5:00 pm Integrated Core exams are held within the scheduled class time. Post-Core exams are usually held on non-class weekends, generally on Sundays. Schedule Modifications for the January 2009 Entering Class The following portions of the UBC MBA Part-time

Sauder School of Business > University of British Columbia BASM 511 Strategic Management of Services Prerequisite MBA Core This module takes a multifunctional and strategic approach to the management of service businesses. Effective management of service organizations--which occur in business, nonprofit and government sectors, requires the integration of at least three major functions: (1) marketing, (2) operations, and (3) human resources. While each function can be examined independently, this module will focus on an integrative approach. Students will develop a framework for analyzing management problems in service industries and designing competitive strategies. Topic areas to be covered include: (1) understanding the services management challenge,

Department of Business Management : College of Management at National Sun Yat-Sen University D4010013 Independent Studies in Technology Management (IV) (3 crs): The course’s structure reflects a conceptual framework rooted in evolutionary theories of technology, strategy, and organize that became prominent during the 1990s and continue to spawn new research finds. There will be five parts in the course contents: Part one: Integrating technology and strategy. Part two: Design and implementation of technology strategy Part three: Enactment of technology strategy by developing innovation capabilities. Part four: Creating and implementing a development strategy Part five: Innovation challenges in established firms.

Sauder School of Business > University of British Columbia Program Overview Part Time Program, Full Time Advantage Unique Global Perspective As one of North America’s top business schools, the Sauder School of Business is uniquely positioned to offer an international perspective on the challenges of doing business in a global marketplace. World Class Faculty The entire curriculum is taught by internationally-recognized UBC Sauder faculty. With numerous teaching awards, faculty members ensure that students benefit from the knowledge, ideas, and experiences gained through their extensive research and outreach efforts. A variety of teaching methods are used, including lectures, case studies, active discussions and

Sauder School of Business > University of British Columbia COMM 464 E-Marketing The Internet is an enabling technology that allows organizations to better meet their objectives. The Internet can allow organizations to enhance customer value propositions, reduce operational inefficiencies within the organization, streamline supply chains, increase connectivity among companies, between a company and its customers and among consumers, making everything faster and reducing the constraints of time and distance. The purpose of this course is to prepare you as a manager to leverage the power of the Internet and make intelligent strategic and tactical e-Marketing decisions. The course will include but not be

Sauder School of Business > University of British Columbia BAFI 500 Corporate Finance Prerequisite MBA Core The objective of this course is to study two important areas of corporate financial management: Cash management and valuation. Cash management involves characterizing the cash requirements for a particular operating proposal and developing a plan for managing these requirements. Valuation deals with the techniques used to determine the economic value of an operating plan. Discounted cash flow is the standard approach to valuation. We will also discuss the way in which capital structure and taxes are integrated into the valuation process.

Sauder School of Business > University of British Columbia BAAC 501 Financial Statement Analysis I Prerequisite BAAC 500 or a prior course in financial accounting approved by the instructor. The focus of this course is on using the information contained in financial statements to evaluate a firm's profitability and risk. Topics covered: relative role of earnings and cash flow; understanding financial disclosure and its link to events within the firm; options available to management to manipulate accounting numbers; modifying accounting numbers for comparison; incorporating financial information that is typically excluded from financial statements.

Sauder School of Business > University of British Columbia BAFI 511 Investments Prerequisite MBA Core This course develops the basic tools necessary to analyze publicly traded securities of all types. Basic models for valuing common stock will be examined, and the role of fundamental and technical analysis in price determination will be examined. Basic models for valuing riskless bonds will also be examined using spot, or "zero" rates as the basic building block. Finally, "arbitrage-free" pricing models will be used to value risky debt, options and futures. Students interested in a career in the capital markets will be interested in this course. In addition,