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Sauder School of Business > University of British Columbia BASD 500 Sustainable Development and Business Prerequisite MBA Core BASD 500 will focus on understanding Sustainable Development and the reshaping a business to operate profitably with a triple bottom line. It will focus on understanding the dynamic tensions inherent in sustainable development and how it impacts business from strategic development to day to day operations. The course will provide an opportunity for you to develop an understanding of the three linchpins of sustainability economic, ecological and social issues. Once you develop a theoretical and global understanding of sustainable development, you will explore how it can be

Sauder School of Business > University of British Columbia BAEN 502 Managing New Venture Growth Prerequisite MBA Core This course is about how to successfully manage sales, marketing, and business development in a new venture. This new venture can be a brand new “start-up”, or a group within an existing company that is entering a new market. The new venture has a set of problems that are not easy to solve. What is the market? Who are the customers? How do we build the team? How do we scale sales?This course’s theme is that most new ventures fail from lack of

Sauder School of Business > University of British Columbia COMM 486M New Venture Design This course is a new interdisciplinary (Engineering - Commerce) project that has the primary goal of providing students of both faculties with knowledge and practical experience related to the formation of an entrepreneurial enterprise based on the development of a new product or process. Working in teams of 6 students (3 engineering students/3 commerce students), the end-target in the course is to produce a viable product prototype and the necessary business plan to ensure its success in the marketplace. The course is 6 credits and will encompass the entire

SNU Business School at Seoul National University Seminar in New Product Development and Product Management This course is a seminar course on the development and management of new products and designed to review various theories and statistical quantitative models relevant to product development and management. These topics include demand forecasting, conjoint, 4P, and brand management.

Sauder School of Business > University of British Columbia COHR 304 Training and Development Faced with increasing competition, globalization, technological complexities, and dynamic labor markets, firms are increasingly struggling to determine the best approaches to training and developing their workforces. This course provides an introduction to the issues, concepts, and processes with which they are wrestling, as well as specifics on planning, designing, implementing, and evaluating training and development programs

Nanyang Business School at Nanyang Technological University (NTU) B6926 Product and Pricing Management Pre-requisite: B6007 Marketing Management (or concurrently) The primary focus of course is on development processes of product and pricing decisions. It provides a comprehensive analytical coverage of the research needed as input to the decisions, and the contributions of marketing management and behavioral sciences to the development process. The topics include, role of new products in marketing, product policy concepts, product life cycle, product positioning, product portfolio, and new product development testing, management and launch. The course also provides a systematic presentation of the factors to be considered

Sauder School of Business > University of British Columbia COMM 408 Real Estate Development This course is designed to give students grounding in the principles of real estate development, combining theoretical treatment of development and real estate markets with tools and techniques to analyze the attractiveness sites for real estate development and the projects themselves. The first half of the course focuses on building an understanding the theoretical framework for development: real estate economics and real estate cycles. The second half of the course follows the stages in the development process, with more of a focus on the practical issues of selecting

Sauder School of Business > University of British Columbia BASD 504 Environmental Marketing Prerequisite MBA Core BASD 504 introduces the basic concepts of environmental or green marketing with a focus on how businesses can incorporate environmental concerns into their marketing and management programs. In recent years, environmental awareness has evolved from an emerging social movement to become a mainstream consumer value. Businesses are increasingly beginning to understand that environmental marketing initiatives are not only good for society at large, but also for their own bottom lines. The ultimate aim of the course is to provide students with an understanding of tools to

Sauder School of Business > University of British Columbia BAMA 506 Consumer Behaviour Prerequisite MBA Core In this module we explore how people make buying decisions and how those decisions can be influenced. We also explore how consumers think about money and spending, and the role of culture in consumer behaviour. We examine how advertising and branding works, how to make technology products more understandable and attractive to consumers, and how to convince and persuade people about the value of a product or service. The content of this module goes beyond the marketing function in that everyone in business needs to convince and persuade

Sauder School of Business > University of British Columbia COMM 495 Business and Sustainable Development The state of the physical environment is becoming increasingly important in corporate strategy. It is essential for companies to be aware of not only the threats to business-as-usual from changes in the physical and regulatory environments, but also the unique opportunities to achieve competitive advantage from acting proactively in this area. The course will attempt to give students an overview of the most important issues pertaining to sustainable development as they affect both the public and private sectors of the economy. As such, the course structure is divided

Sauder School of Business > University of British Columbia BAMA 501 Pricing Prerequisite MBA Core Pricing is a core element of successful marketing. This course focuses on strategic pricing as an integral way for business enterprises to generate profits, and on pricing tactics to capture value. Lectures, discussions, cases, and guest speakers provide practical opportunities to learn key pricing concepts in business situations, assess pricing alternatives, and understand how to implement them successfully. Core elements of the course include analyzing costs relevant to pricing, understanding customer value and price sensitivities, and pricing for competitive advantage. These elements are extended to include strategic pricing, pricing in the

Sauder School of Business > University of British Columbia BASC 580A Topics in Supply Chain Management: Case Studies on China Prerequisite MBA Core In the past 20 years, consumer products in China have evolved from a supplier’s market to a consumer’s market. Product variety proliferates, and product life is shortened. Globalization means that products made in China (or any other part of the world) are often assembled from the parts made all over the world and is sold all over the world. The firm seeks competitive advantage not only through cost, but also through speed and flexibility. The success of a single firm (even

Sauder School of Business > University of British Columbia BAMA 580B Brand Management Prerequisite MBA Core Brand management is a fundamental element of competitive strategy for firms operating in consumer product and service markets. This course is intended for those interested in learning how brands are employed as strategic assets. The course will use cases and project work to reveal the issues and challenges commonly faced by brand managers, including: assessing brand meaning, evaluating brand health, assessing a brand’s leverage potential, evaluating brand extensions, managing brands through a crisis, and approaches to brand valuation. The goal of the course is to develop the conceptual,

Sauder School of Business > University of British Columbia BAEN 507 Technology Entrepreneurship II Prerequisite BAEN 506 This course teaches high technology entrepreneurship, using an experienced-based interdisciplinary approach. The objective is to provide students with an introduction into the challenges of starting technology based ventures. The course is cross-listed between the Sauder School of Business and the Faculty of Applied Science. The course focuses on a team-based project of developing a business plan about the commercialization of a business opportunity involving some high technology product or service. The course includes exercises, team presentations, guest speakers, lectures, and case-based class discussions. Note: If you sign up

Sauder School of Business > University of British Columbia BAMA 500 Marketing Strategy Prerequisite MBA Core This module is designed to develop essential perspectives and skills for making key strategic decisions in marketing. On the perspective side, the module highlights the importance of a company-wide market-oriented strategic focus in the contemporary business environment. On the skills side, major topics include: how to identify critical forces in the marketing environment and interpret their strategic implications; how to select target markets strategically; how to establish and sustain profitable positioning strategies for the firm's products; how to coordinate product, distribution, pricing, and promotion policies for integrated execution

Sauder School of Business > University of British Columbia COMM 486P Brand Management The course will use cases and project work to experience the issues and challenges commonly faced by brand managers. Topics will include assessing brand meaning, evaluating brand extensions, managing an extended product line, assessing brand strength, repositioning mature brands, defending premier brands, managing brands in crisis, and building brands via non-traditional media. Learning Objectives The course has been developed with the input of brand managers to achieve three objectives: Expose you to the opportunities and challenges typically encountered by brand managers. Expose you to the concepts and tools commonly used by brand managers. Develop

Sauder School of Business > University of British Columbia BAMA 500 Marketing Strategy Prerequisite MBA Core This module is designed to develop essential perspectives and skills for making key strategic decisions in marketing. On the perspective side, the module highlights the importance of a company-wide market-oriented strategic focus in the contemporary business environment. On the skills side, major topics include: how to identify critical forces in the marketing environment and interpret their strategic implications; how to select target markets strategically; how to establish and sustain profitable positioning strategies for the firm's products; how to coordinate product, distribution, pricing, and promotion policies for integrated execution

Sauder School of Business > University of British Columbia BASC 511 Supply Chain Design Prerequisite MBA Core This module deals with the tactical and strategic decisions in supply chains and networks. Students will be exposed to issues surrounding capacity allocation, product or stock location, management of supply activities, flow planning, and the design, size and layout of facilities. This module has two primary goals. The first is to develop appropriate analytical skills, which provide students with the capabilities of addressing real world problems. Students are exposed to important quantitative and qualitative issues in specific operating situations and learn where to make trade-offs among them. The

Sauder School of Business > University of British Columbia COMM 469 International Marketing The purpose of the course is to examine the major issues involved in entering international markets and in conducting marketing operations on an international scale. Specific objectives include: Gaining an understanding of the external issues affecting international marketing activities including the economic, social/cultural and political/legal environments. To be able to identify and assess global marketing opportunities in the international marketplace. This will involve discussions on global marketing research and segmentation and targeting in at an international level. Gaining experience in developing international marketing strategies. Entry & expansion strategies will be

Sauder School of Business > University of British Columbia BAEN 500 Entrepreneurship and New Venture Creation Prerequisite MBA Core This course covers the characteristics and motivation of entrepreneurs; opportunity recognition; feasibility analysis; financing new venture and strategy for new ventures

Sauder School of Business > University of British Columbia BAEN 506 Technology Entrepreneurship I Prerequisite MBA Core; MBA Core not required for graduate students in Science, Applied Science or Engineering This course teaches high technology entrepreneurship, using an experienced-based interdisciplinary approach. The objective is to provide students with an introduction into the challenges of starting technology based ventures. The course is cross-listed between the Sauder School of Business and the Faculty of Applied Science. The course focuses on a team-based project of developing a business plan about the commercialization of a business opportunity involving some high technology product or service. The course includes exercises,

Sauder School of Business > University of British Columbia COHR 303 Recruiting and Selection Organizations increasingly recognize that the quality of human resources that organizations retain influences organizational effectiveness. This course introduces the policies, activities, and practices for locating, attracting and selecting the right employee for organizations.

Sauder School of Business > University of British Columbia BAFI 521 Financial Modelling Prerequisite BAFI 520 In this course we will apply financial models to address practical problems in the investments and corporate finance fields. Topics may include: Mean-variance optimization; Investment performance evaluation; Derivative pricing

Sauder School of Business > University of British Columbia COHR 434 Employment Law B This course will examine some of the legal principles that, to an ever-increasing extent, govern the employer-employee relationship. Learning Objectives: Acquire a comprehensive understanding of individual employment rights. Develop an analytical framework for understanding how infractions of these rights are resolved.

Sauder School of Business > University of British Columbia COMM 438 Management of Information Systems This course is designed to introduce students to the issues, problems, and opportunities faced in managing information systems (IS). It explains how information systems are most effectively managed, and it highlights the areas of greatest potential for application of computer and telecommunication technologies. The course will also cover topics in IS project management. The various phases of the systems development life cycle will be covered in class. Heavy emphasis will be put on the first two phases: Project Identification and Selection and Project Initiation and Planning. The