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Sauder School of Business > University of British Columbia BASD 500 Sustainable Development and Business Prerequisite MBA Core BASD 500 will focus on understanding Sustainable Development and the reshaping a business to operate profitably with a triple bottom line. It will focus on understanding the dynamic tensions inherent in sustainable development and how it impacts business from strategic development to day to day operations. The course will provide an opportunity for you to develop an understanding of the three linchpins of sustainability economic, ecological and social issues. Once you develop a theoretical and global understanding of sustainable development, you will explore how it can be

Sauder School of Business > University of British Columbia BAEN 502 Managing New Venture Growth Prerequisite MBA Core This course is about how to successfully manage sales, marketing, and business development in a new venture. This new venture can be a brand new “start-up”, or a group within an existing company that is entering a new market. The new venture has a set of problems that are not easy to solve. What is the market? Who are the customers? How do we build the team? How do we scale sales?This course’s theme is that most new ventures fail from lack of

Sauder School of Business > University of British Columbia COMM 486M New Venture Design This course is a new interdisciplinary (Engineering - Commerce) project that has the primary goal of providing students of both faculties with knowledge and practical experience related to the formation of an entrepreneurial enterprise based on the development of a new product or process. Working in teams of 6 students (3 engineering students/3 commerce students), the end-target in the course is to produce a viable product prototype and the necessary business plan to ensure its success in the marketplace. The course is 6 credits and will encompass the entire

SNU Business School at Seoul National University Seminar in New Product Development and Product Management This course is a seminar course on the development and management of new products and designed to review various theories and statistical quantitative models relevant to product development and management. These topics include demand forecasting, conjoint, 4P, and brand management.

Sauder School of Business > University of British Columbia COHR 304 Training and Development Faced with increasing competition, globalization, technological complexities, and dynamic labor markets, firms are increasingly struggling to determine the best approaches to training and developing their workforces. This course provides an introduction to the issues, concepts, and processes with which they are wrestling, as well as specifics on planning, designing, implementing, and evaluating training and development programs

Nanyang Business School at Nanyang Technological University (NTU) B6926 Product and Pricing Management Pre-requisite: B6007 Marketing Management (or concurrently) The primary focus of course is on development processes of product and pricing decisions. It provides a comprehensive analytical coverage of the research needed as input to the decisions, and the contributions of marketing management and behavioral sciences to the development process. The topics include, role of new products in marketing, product policy concepts, product life cycle, product positioning, product portfolio, and new product development testing, management and launch. The course also provides a systematic presentation of the factors to be considered

Sauder School of Business > University of British Columbia BAMA 506 Consumer Behaviour Prerequisite MBA Core In this module we explore how people make buying decisions and how those decisions can be influenced. We also explore how consumers think about money and spending, and the role of culture in consumer behaviour. We examine how advertising and branding works, how to make technology products more understandable and attractive to consumers, and how to convince and persuade people about the value of a product or service. The content of this module goes beyond the marketing function in that everyone in business needs to convince and persuade

Sauder School of Business > University of British Columbia COMM 408 Real Estate Development This course is designed to give students grounding in the principles of real estate development, combining theoretical treatment of development and real estate markets with tools and techniques to analyze the attractiveness sites for real estate development and the projects themselves. The first half of the course focuses on building an understanding the theoretical framework for development: real estate economics and real estate cycles. The second half of the course follows the stages in the development process, with more of a focus on the practical issues of selecting

Sauder School of Business > University of British Columbia BASD 504 Environmental Marketing Prerequisite MBA Core BASD 504 introduces the basic concepts of environmental or green marketing with a focus on how businesses can incorporate environmental concerns into their marketing and management programs. In recent years, environmental awareness has evolved from an emerging social movement to become a mainstream consumer value. Businesses are increasingly beginning to understand that environmental marketing initiatives are not only good for society at large, but also for their own bottom lines. The ultimate aim of the course is to provide students with an understanding of tools to

Sauder School of Business > University of British Columbia BAMA 501 Pricing Prerequisite MBA Core Pricing is a core element of successful marketing. This course focuses on strategic pricing as an integral way for business enterprises to generate profits, and on pricing tactics to capture value. Lectures, discussions, cases, and guest speakers provide practical opportunities to learn key pricing concepts in business situations, assess pricing alternatives, and understand how to implement them successfully. Core elements of the course include analyzing costs relevant to pricing, understanding customer value and price sensitivities, and pricing for competitive advantage. These elements are extended to include strategic pricing, pricing in the

Sauder School of Business > University of British Columbia BAMA 580B Brand Management Prerequisite MBA Core Brand management is a fundamental element of competitive strategy for firms operating in consumer product and service markets. This course is intended for those interested in learning how brands are employed as strategic assets. The course will use cases and project work to reveal the issues and challenges commonly faced by brand managers, including: assessing brand meaning, evaluating brand health, assessing a brand’s leverage potential, evaluating brand extensions, managing brands through a crisis, and approaches to brand valuation. The goal of the course is to develop the conceptual,

Sauder School of Business > University of British Columbia BASC 580A Topics in Supply Chain Management: Case Studies on China Prerequisite MBA Core In the past 20 years, consumer products in China have evolved from a supplier’s market to a consumer’s market. Product variety proliferates, and product life is shortened. Globalization means that products made in China (or any other part of the world) are often assembled from the parts made all over the world and is sold all over the world. The firm seeks competitive advantage not only through cost, but also through speed and flexibility. The success of a single firm (even

Sauder School of Business > University of British Columbia BAEN 500 Entrepreneurship and New Venture Creation Prerequisite MBA Core This course covers the characteristics and motivation of entrepreneurs; opportunity recognition; feasibility analysis; financing new venture and strategy for new ventures

Sauder School of Business > University of British Columbia BAMA 500 Marketing Strategy Prerequisite MBA Core This module is designed to develop essential perspectives and skills for making key strategic decisions in marketing. On the perspective side, the module highlights the importance of a company-wide market-oriented strategic focus in the contemporary business environment. On the skills side, major topics include: how to identify critical forces in the marketing environment and interpret their strategic implications; how to select target markets strategically; how to establish and sustain profitable positioning strategies for the firm's products; how to coordinate product, distribution, pricing, and promotion policies for integrated execution

Sauder School of Business > University of British Columbia BAMA 500 Marketing Strategy Prerequisite MBA Core This module is designed to develop essential perspectives and skills for making key strategic decisions in marketing. On the perspective side, the module highlights the importance of a company-wide market-oriented strategic focus in the contemporary business environment. On the skills side, major topics include: how to identify critical forces in the marketing environment and interpret their strategic implications; how to select target markets strategically; how to establish and sustain profitable positioning strategies for the firm's products; how to coordinate product, distribution, pricing, and promotion policies for integrated execution

Sauder School of Business > University of British Columbia BASD 502 Global Environmental Issues Prerequisite MBA Core This module addresses some of the key issues in the current debate over sustainability. In particular, the focus is on economic, policy and ecological issues of particular concern to the business sector

Sauder School of Business > University of British Columbia BAMA 508 Marketing Research Prerequisite MBA Core The objective of this course is to help you recognize the role of systematic information gathering and analysis in making better business decisions. The course is designed primarily for the users of marketing research rather than producers of marketing research. Thus the emphasis is on the interpretation and the use of the results rather than mathematical derivations.

Sauder School of Business > University of British Columbia BASC 511 Supply Chain Design Prerequisite MBA Core This module deals with the tactical and strategic decisions in supply chains and networks. Students will be exposed to issues surrounding capacity allocation, product or stock location, management of supply activities, flow planning, and the design, size and layout of facilities. This module has two primary goals. The first is to develop appropriate analytical skills, which provide students with the capabilities of addressing real world problems. Students are exposed to important quantitative and qualitative issues in specific operating situations and learn where to make trade-offs among them. The

Sauder School of Business > University of British Columbia BAMA 508 Marketing Research Prerequisite MBA Core The objective of this course is to help you recognize the role of systematic information gathering and analysis in making better business decisions. The course is designed primarily for the users of marketing research rather than producers of marketing research. Thus the emphasis is on the interpretation and the use of the results rather than mathematical derivations.

Sauder School of Business > University of British Columbia BAEN 506 Technology Entrepreneurship I Prerequisite MBA Core; MBA Core not required for graduate students in Science, Applied Science or Engineering This course teaches high technology entrepreneurship, using an experienced-based interdisciplinary approach. The objective is to provide students with an introduction into the challenges of starting technology based ventures. The course is cross-listed between the Sauder School of Business and the Faculty of Applied Science. The course focuses on a team-based project of developing a business plan about the commercialization of a business opportunity involving some high technology product or service. The course includes exercises,

Sauder School of Business > University of British Columbia BAHR 502 Business Ethics Prerequisite MBA Core This course is an introduction to the theory and practice of business ethics. Most of the sessions will be built around discussion of both theoretical articles and case studies. The aim of the course is to help students to understand the potential ethical issues that arise in business, and to sharpen their skills for avoiding or resolving ethical dilemmas and for justifying these solutions to appropriate stakeholders.

Sauder School of Business > University of British Columbia BAHR 512 Managing Diversity Prerequisite MBA Core What is the business case for diversity? How can business leaders avoid the common biases, skewed systems and ill-fated initiatives that hamper healthy diversity? What concrete steps can leaders take to create well-balanced, innovative and productive workforces? Managing Diversity is an interactive, practical course that taps into both current research and real business examples. Diversity is more than demographics. We look at diversity through the eyes of individuals, teams and social groups. In so doing, we cover a broad range of topics including employee diversity and: power, psychological traits,

Sauder School of Business > University of British Columbia Program Overview Shaping the Future of Business It is the integration of leading edge knowledge from Canada's foremost research business school with practical, relevant management training that distinguishes the UBC MBA program. Using lectures, case studies, problem-based learning and group projects, the program prepares you to manage, motivate, innovate and lead. The workload is intense and demanding, but when you graduate, you'll be ready to make a difference in the way business is done. The 28-month UBC MBA Part-time Program curriculum is comprised of four key components; the award-winning Integrated Core, Module Studies, the

Sauder School of Business > University of British Columbia BAMA 513 Internet Marketing Prerequisite MBA Core Both traditional enterprises and e-enterprises face the challenging tasks of connecting with customers and serving their interests. The broad set of e-Marketing tools that are being developed provide innovative new ways of achieving these tasks. The purpose of the e-Marketing module is to understand and integrate these new e-Marketing tools into a marketing strategy that will lead to marketplace success.

Sauder School of Business > University of British Columbia BAMS 517 Decision Analysis Prerequisite MBA Core The module will address some basic ideas of decision analysis and how they can be extended into a more general Markov Decision Process (MDP) model. These methods will be applied to a wide range of disciplines including management science, economics, telecommunications, and computer science. The objectives of the course are to teach students to formulate and solve MDP models under several optimality criteria.