Online MBA Degree

Joseph L. Rotman School of Management at University of Toronto

Major Field Requirements
Although there are core marketing courses required for both specializations, some depend on the area of marketing concentration.

Consumer Behaviour Specialization
MGT 3051 Marketing Theory I: Consumer Behaviour
MGT 3052 Marketing Theory II: Strategy
MGT 3053 Behavioral Research Methods in Marketing
MGT 3054 Current Topics in Consumer Behaviour
MGT 3058 The Psychology of Judgment and Decision Theory

Marketing Strategy Specialization
MGT 3051 Marketing Theory I: Consumer Behavior
MGT 3052 Marketing Theory II: Strategy
ECO 2020 Microeconomic Theory I
ECO 2030 Microeconomic Theory II
MGT 3055 Econometric Methods in Marketing
MGT 3056 Current Topics in Marketing Strategy

Joseph L. Rotman School of Management at University of Toronto

Degree Requirements

QUALIFYING Requirements
Qualifying requirements are “prerequisites” for the Ph.D. Program in Marketing. These courses will be chosen in consultation with the marketing doctoral program coordinator, and are based on the student’s previous coursework and the area of marketing concentration.

Students interested in the Consumer Behaviour specialization are required to take the following courses:
- Students without a strong background in mathematics and statistics should take ECO 1010 Mathematics and Statistics Review (M.A. level).
- Students without a prior course in microeconomics should take MGT 1210 Managerial Economics
- Students without a strong background in marketing should consider auditing relevant Marketing electives in the MBA Program.

Students interested in specializing in Marketing Strategy typically take the following courses to fulfill the “prerequisites” for their specialization:
- ECO 1011 Mathematics and Statistics Review (Ph.D. level)
- In addition, students without any prior exposure to MBA-level marketing must take MGT 252 Principles of Marketing or MGT 2500 Marketing Strategy and two of the following courses:
MGT 1201 Foundations of Integrative Thinking
MGT 2504 Consumer Behavior
MGT 2505 Marketing Communications
MGT 2506 Marketing Research
MGT 2512 Branding
MGT 2515 Distribution Channel Strategy

Joseph L. Rotman School of Management at University of Toronto

MGT 3058 Judgment and Decision Theory
This course examines research in the area of individual judgment and decision making. It starts with an economic approach to understanding rational decision making, and then draws on findings from psychology and other behavioral sciences to build a richer picture of decision-making processes. The course could also be called “Behavioral Economics.”

Joseph L. Rotman School of Management at University of Toronto

MGT 3057 Workshop in Marketing
This course provides a forum for presenting and hearing about recent research, including students’ second-year papers. A large portion of the workshop is devoted to presentations by visiting faculty from other schools.

Joseph L. Rotman School of Management at University of Toronto

MGT 3056 Current Topics in Marketing Strategy
This course examines current empirical and theoretical research in marketing strategy with a view to bringing the student to the frontiers of research in the area. Hopefully, this course will make it easier to choose a dissertation topic. Students will be asked to read recently published papers as well as working papers, and critique them in class. A term paper is required.

Joseph L. Rotman School of Management at University of Toronto

MGT 3055 Econometric Methods in Marketing
The advent of electronic scanners in retail stores has made possible large marketing databases. The purpose of this course is to teach students how to analyze such data using econometric techniques. The focus is on models of consumer choice, and the interaction between firms’ marketing strategies and consumers’ responses.

Joseph L. Rotman School of Management at University of Toronto

MGT 3054 Current Topics in Consumer Behaviour
Current behavioral research issues in marketing are examined in this course. Rather than survey the entire field, the course focuses on a limited number of currently important research topics. Examples of previous topics covered in the course include implicit attitudes, nonconscious processes, social cognitive neuroscience, self-control processes and intertemporal choice.

Joseph L. Rotman School of Management at University of Toronto

MGT 3053 Behavioral Research Methods in Marketing
This course examines measurement issues, experimental methods, and the identification and testing of relationships between theoretical variables. Topics include: philosophy of science issues in research design, assessment of reliability and validity, and the design of experiments and quasi experiments in both laboratory and field settings.

Joseph L. Rotman School of Management at University of Toronto

MGT 3052 Marketing Theory II: Strategy
The purpose of this course is to examine marketing strategy from a theoretical perspective. How firms make decisions regarding pricing, product design, distribution, sales force, and advertising, and how to model the issues involved in these decisions is the subject of the course.

Joseph L. Rotman School of Management at University of Toronto

MGT 3051 Marketing Theory I: Consumer Behaviour
The purpose of this course is to provide students with a rigorous foundation in the major conceptual and empirical contributions in consumer behaviour from both a social psychological and behavioral decision theory perspective. Whenever possible, articles from both perspectives are included which address a specific issue. Topics typically include memory and goals, feelings and emotion, implicit and explicit attitudes, persuasion, nonconscious processes, heuristics and biases, prospect theory, mental accounting, intertemporal choice, the endowment effect, the attraction effect and behavioral game theory.