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Sauder School of Business > University of British Columbia BCom (Bachelor of Commerce) Program Overview Regardless of your career path, your success will depend on your ability to thrive in an environment of constant change. By providing an in-depth understanding of the fundamentals of business, and a range of indispensable management skills, the UBC Bachelor of Commerce (BCom) program will prepare you to meet the challenges ahead.

Sauder School of Business > University of British Columbia COMM 363 Marketing Analysis This course focuses on analysis to support marketing decisions and aid in the formation of marketing strategy. It addresses behavioural, financial, and numerical analysis and the application of these analyses to business decisions. The viewpoint that is taken in this course is that of the marketing manager or the analyst advising the marketing manager. The emphasis is on practical marketing analysis for improved decisions and strategy. What can be expected from this course? Lots of things, but the four major ones are that it will: 1. Help you integrate and apply concepts

Sauder School of Business > University of British Columbia COMM 444 Air Transportation Air Transportation Management and Policy draws on all the disciplines of business – including finance, accounting, economics, policy, human resources, marketing, operational science, strategic planning – and applies them to the extremely dynamic and challenging world of aviation. From this, the student sharpens their management skills and is better prepared for whatever industry their future career(s) may be.

Sauder School of Business > University of British Columbia COMM 469 International Marketing The purpose of the course is to examine the major issues involved in entering international markets and in conducting marketing operations on an international scale. Specific objectives include: Gaining an understanding of the external issues affecting international marketing activities including the economic, social/cultural and political/legal environments. To be able to identify and assess global marketing opportunities in the international marketplace. This will involve discussions on global marketing research and segmentation and targeting in at an international level. Gaining experience in developing international marketing strategies. Entry & expansion strategies will be

Sauder School of Business > University of British Columbia COMM 468 Marketing Applications The purpose of this course is to give students an opportunity to integrate and apply the marketing concepts that have been introduced in other Marketing and Commerce courses. The central themes of the course are: How an organization becomes and stays customer-focused How an organization develops an effective marketing strategy How customer-focus and marketing strategy fit together Students will complete a team project for a real business and a solo journal. Team Project Student teams will select an organization and Evaluate its current marketing strategy Develop a marketing plan (may include e-Marketing strategies) Solo Journal Working individually, students will

Sauder School of Business > University of British Columbia COMM 465 Marketing Management Objectives To develop a familiarity with and an understanding of the field of marketing with respect to: Its problems and methods of analysis. The structure and operation of the marketing system. The special terminology used by marketing professionals. To reinforce and develop skills relating the analysis of business problems to good business practices: Given real data and business situations, the student will apply problem-solving techniques and propose realistic courses of action. The student will plan, organize, and write reports to management on the business problems presented. The student will make presentations related to both case studies and

Sauder School of Business > University of British Columbia COMM 296 Introduction to Marketing Objectives 1. To develop a familiarity with and an understanding of the field of marketing with respect to: a) Its problems/opportunities and analytical methods/frameworks, b) The structure and operation of the marketing system (with special emphasis on Canadian markets), and c) The terminology or jargon used by marketing professionals. 2. To reinforce and develop skills relating the analysis of business problems/opportunities to good business practices: a) Given real data and business situations, the student will learn how to apply problem solving techniques and propose realistic courses of action. b) The student will

Sauder School of Business > University of British Columbia COMM 446 Transportation Economics The main objective of this course is to introduce the students to major theories, methods and policy issues in the field of urban transportation economics. These include demand analysis and forecasting, cost structure of transport firms, pricing and regulation, competition and market structure, public transit analysis, network economics, externalities and congestion pricing, transportation investment analysis and joint transportation and land-use modeling. Emphasis is on the use of analytical techniques for the analysis of real-world urban transportation problems and policy-making.

Sauder School of Business > University of British Columbia COMM 461 Sales Management This course is about sales management or essentially managing people to achieve profit. Principles and practices of sales management and techniques of personal selling will be presented, mainly, although not exclusively, in the context of business-to-business marketing (as opposed to consumer marketing). Sales managers are viewed as mini CEOs and wear many hats: planner, strategist, decision maker, tactician, organizer, forecaster, data analyst, personnel specialist (trainer, motivator, and leader), salesperson and often spouse, partner and parent. Someone once said, ‘Life is a Trade-Off’. As implied from the above, there are many

Sauder School of Business > University of British Columbia COMM 495 Business and Sustainable Development The state of the physical environment is becoming increasingly important in corporate strategy. It is essential for companies to be aware of not only the threats to business-as-usual from changes in the physical and regulatory environments, but also the unique opportunities to achieve competitive advantage from acting proactively in this area. The course will attempt to give students an overview of the most important issues pertaining to sustainable development as they affect both the public and private sectors of the economy. As such, the course structure is divided

Sauder School of Business > University of British Columbia COMM 464 E-Marketing The Internet is an enabling technology that allows organizations to better meet their objectives. The Internet can allow organizations to enhance customer value propositions, reduce operational inefficiencies within the organization, streamline supply chains, increase connectivity among companies, between a company and its customers and among consumers, making everything faster and reducing the constraints of time and distance. The purpose of this course is to prepare you as a manager to leverage the power of the Internet and make intelligent strategic and tactical e-Marketing decisions. The course will include but not be

Sauder School of Business > University of British Columbia BASM 511 Strategic Management of Services Prerequisite MBA Core This module takes a multifunctional and strategic approach to the management of service businesses. Effective management of service organizations--which occur in business, nonprofit and government sectors, requires the integration of at least three major functions: (1) marketing, (2) operations, and (3) human resources. While each function can be examined independently, this module will focus on an integrative approach. Students will develop a framework for analyzing management problems in service industries and designing competitive strategies. Topic areas to be covered include: (1) understanding the services management challenge,

Sauder School of Business > University of British Columbia BASM 511 Strategic Management of Services Prerequisite MBA Core This module takes a multifunctional and strategic approach to the management of service businesses. Effective management of service organizations--which occur in business, nonprofit and government sectors, requires the integration of at least three major functions: (1) marketing, (2) operations, and (3) human resources. While each function can be examined independently, this module will focus on an integrative approach. Students will develop a framework for analyzing management problems in service industries and designing competitive strategies. Topic areas to be covered include: (1) understanding the services management challenge,

Bachelor of Commerce Program Requirements We have recently changed our Bachelor of Commerce (BCom) program requirements. Current BCom Student or Pre-Commerce/Transfer Student Started Year One¹ program requirements Prior to September 2006 Admitted to BCom at UBC Year One September 2006 or later Year Two September 2007 or later Year Three September 2008 o

Sauder School of Business > University of British Columbia COMM 394 Government and Business This course develops an understanding of the roles of government and business including the effects of public policy on the business environment in Canada. The course also includes consideration of the ethical foundations of business and government decision making. Major topics include the following areas: Normative Analysis of Government Policy: What should Governments Do? Fairness; Elements of business ethics The Positive Theory of Government Policy: What Do Governments Actually Do? The Canadian Business Environment. Some of the main areas are listed below, but coverage may vary depending on the time available, current importance

Sauder School of Business > University of British Columbia BAMA 513 Internet Marketing Prerequisite MBA Core Both traditional enterprises and e-enterprises face the challenging tasks of connecting with customers and serving their interests. The broad set of e-Marketing tools that are being developed provide innovative new ways of achieving these tasks. The purpose of the e-Marketing module is to understand and integrate these new e-Marketing tools into a marketing strategy that will lead to marketplace success.

Sauder School of Business > University of British Columbia BAMA 508 Marketing Research Prerequisite MBA Core The objective of this course is to help you recognize the role of systematic information gathering and analysis in making better business decisions. The course is designed primarily for the users of marketing research rather than producers of marketing research. Thus the emphasis is on the interpretation and the use of the results rather than mathematical derivations.

Sauder School of Business > University of British Columbia COHR 303 Recruiting and Selection Organizations increasingly recognize that the quality of human resources that organizations retain influences organizational effectiveness. This course introduces the policies, activities, and practices for locating, attracting and selecting the right employee for organizations.

Sauder School of Business > University of British Columbia BAMA 508 Marketing Research Prerequisite MBA Core The objective of this course is to help you recognize the role of systematic information gathering and analysis in making better business decisions. The course is designed primarily for the users of marketing research rather than producers of marketing research. Thus the emphasis is on the interpretation and the use of the results rather than mathematical derivations.

Sauder School of Business > University of British Columbia COHR 434 Employment Law B This course will examine some of the legal principles that, to an ever-increasing extent, govern the employer-employee relationship. Learning Objectives: Acquire a comprehensive understanding of individual employment rights. Develop an analytical framework for understanding how infractions of these rights are resolved.

Sauder School of Business > University of British Columbia COHR 301 Business and Management Values Balancing organizational, personal, and community interests in a global economy. In addition to standard management textbooks and readings, the class will draw from the work of poets, fiction writers, essayists, and social critics.

Sauder School of Business > University of British Columbia COMM 355 Income Taxation The objective of the course is to introduce students to the Income Tax Act (Canada). Students will learn fundamental tax principles, as well as, developing a familiarity in using the Income Tax Act and other tax research tools. Topics will include, but not limited to, sources of income computing income for tax purposes, as well as, other tax issues.

Sauder School of Business > University of British Columbia BASD 504 Environmental Marketing Prerequisite MBA Core BASD 504 introduces the basic concepts of environmental or green marketing with a focus on how businesses can incorporate environmental concerns into their marketing and management programs. In recent years, environmental awareness has evolved from an emerging social movement to become a mainstream consumer value. Businesses are increasingly beginning to understand that environmental marketing initiatives are not only good for society at large, but also for their own bottom lines. The ultimate aim of the course is to provide students with an understanding of tools to

Sauder School of Business > University of British Columbia COMM 471 Financial Management This course undertakes in-depth study of specific financial decisions and events that are important in the life of a corporation. The objective is to help the student develop an understanding of the underlying economic issues, and to gain experience applying empirical and theoretical tools. The course builds on the foundation provided by COMM 37

Sauder School of Business > University of British Columbia COHR 408 Organizational Design This course provides an introduction to methods and approaches for adjusting the structure of organizations. The purpose of this course is to help students understand what design options are available to organizations, which structural designs work for which kinds of organizations, and what the costs and benefits are of different kinds of structures.