BSBA Double Major in Marketing Management and Entrepreneurship at University of San Carlos
College of Commerce at University of San Carlos
The program is designed for students who are keen on developing their technical skills and competencies in the areas of marketing and entrepreneurship. Majors must organize and start up a mini-corporation, fund it, go into actual market offering of a chosen product or service. A laboratory called Incubator Facility (IF) is provided to allow new product development research for the students. Provides students in their 4th year to undertake a 48-hour (i.e. /week in 3 months) internship or on-the-job training in Marketing at a qualified enterprise in Metro Cebu. Prepares and assist the future graduates in decision which occupational choice to pursue after graduation, namely: employment or self-employment. This is the only program where a grade point average of 2.5 or 80% is required to be maintained by the student as a retention policy for all major courses in marketing and entrepreneurship.