Managing e-Business Course of MBA at University of British Columbia
Sauder School of Business > University of British Columbia
BAIT 513 - Managing e-Business
Prerequisites
MBA Core
Why did Google just pay $1.6 billion dollars for YouTube, a site that offered little more than user-generated content provided at no cost? How does a company use a website to enhance its business even if it does not sell anything online? How did Ebay become the third largest “employer” in the world? Why did the US Congress recently enact legislation to curtail online gambling? These are only some of the questions we will deal with in this course as we learn about e-business and the effects it has had and continues to have on business, individuals, society, legal systems, politics and a whole host of other consequential effects. This course is well suited to students in all specializations. It takes a general, managerially relevant perspective to e-business, not a technological one. The course is structured around the management of e-business on a wide variety of topic areas including:
Business to business e-business
Consumer e-business
Interface and design considerations
Technology and security of the Internet from a management perspective
Technology mediated customer service and the power of web analytics
The Internet’s effect on legal, political and intellectual property issues
The course tackles these areas through a series of lectures, business cases, guest speakers and class discussions. You will also apply what you learn to a real-world project to evaluate and consult upon how e-business and the Internet can be leveraged for business advantage.