Course of Phd from Sasin Graduate Institute of Business Administration at Chulalongkorn University
MKTG590 - Dissertation Write-up
Students finalizing dissertations in marketing may register under this heading.
Course of Phd from Sasin Graduate Institute of Business Administration at Chulalongkorn University
MKTG490 - Research Study in Marketing
Participants will develop a research proposal, defend the proposal to their seminar group, implement the proposal on a pilot-basis, analyze the resulting data, and draw appropriate conclusions. This seminar will involve extensive practical field application.
Course of Phd from Sasin Graduate Institute of Business Administration at Chulalongkorn University
MKTG467-0 - International Marketing
Examination of international marketing policies, strategies, and objectives when entering and operating in foreign markets. Foreign market selection, product adaptation, and finding distribution channels are also discussed.
Course of Phd from Sasin Graduate Institute of Business Administration at Chulalongkorn University
MKTG463-0 - Sales Force Management
Strategic and tactical aspects or sales force management, appropriate for those interested in sales management or jobs with companies whose revenues and profits depend on a productive sales force.
Course of Phd from Sasin Graduate Institute of Business Administration at Chulalongkorn University
MKTG462-0 - Sales Promotion and Retailer Behavior
Issues of pricing, profitability, consumer response, and the nature of specific kinds of promotions. Reactions of retailers are studied, as are key customers of consumer products companies and the role of database marketing.
Course of Phd from Sasin Graduate Institute of Business Administration at Chulalongkorn University
MKTG459-0 - Services Marketing and Management
Classic marketing topics, such as pricing distribution, with an eye toward the distinct needs of services (for example, managing demand fluctuations and franchising). New issues such as empowerment of employees in the customer service arena and relationship management in professional and business services.
Course of Phd from Sasin Graduate Institute of Business Administration at Chulalongkorn University
MKTG456-0 - International Marketing Channels
Analysis of marketing channels from economic, social, and political viewpoints. Topics include formation of channel systems and methods of channel coordination, power and conflict among channel members, organization patterns in channel systems, and management of specific channel system forms. Outside speakers provide insight on penetrating foreign markets, legal constraints facing companies seeking overseas distribution, and managing ongoing channel relationships in a transnational context.
Course of Phd from Sasin Graduate Institute of Business Administration at Chulalongkorn University
MKTG454-0 - Advertising Strategy
Advertising objectives and budget, media strategy, client-agency relationships, and measuring advertising effectiveness.
Course of Phd from Sasin Graduate Institute of Business Administration at Chulalongkorn University
MKTG452-0 - Culture, Consumption and Marketing
Complex systems of communication in marketing. Role of culture and its effects on product discrimination. Social class, personality, symbolism, and persuasion from the point of view of the marketing manager.
Course of Phd from Sasin Graduate Institute of Business Administration at Chulalongkorn University
MKTG416-2 - Advanced Marketing Topics
The specific topics covered in this seminar will be developed in conjunction with the research interests of seminar participants. This seminar will analyze research at the leading edge of the marketing field. Presentations and discussions are designed to stimulate thinking on important areas of research and the development of new theoretical viewpoints.