Sales Promotion and Retailer Behavior Course of Phd at Chulalongkorn University
Course of Phd from Sasin Graduate Institute of Business Administration at Chulalongkorn University
MKTG462-0 - Sales Promotion and Retailer Behavior
Issues of pricing, profitability, consumer response, and the nature of specific kinds of promotions. Reactions of retailers are studied, as are key customers of consumer products companies and the role of database marketing.