New Product Development Course of MBA at University of British Columbia
Sauder School of Business > University of British Columbia
BAMA 503 - New Product Development
Prerequisite
MBA Core
Organizations have become increasingly dependent on new products as a source of innovation and profitability. This course is intended for those interested in learning how new products are developed and the factors that influence their success and failure. The course will use cases and project work to expose students to the tools and processes that are used in developing new products. Topics will include stage gates, idea generation techniques that build on the creative approaches developed in BAMA 507, concept testing, product design, test markets, forecasting, and launch decisions. The goal of the course is to develop the conceptual, analytical, and decision-making skills expected of managers working in new product development. In addition to those pursuing a career in marketing, this course may be of interest to those contemplating careers in project management, engineering, or industrial design.