Posts Tagged ‘Institute of Communications Management’

Admission Policies of Communications Management at National Sun Yat-Sen University

Institute of Communications Management: College of Management at National Sun Yat-Sen University

Admission Policies
Admission Policy for Full-time Master’s Program
Students seeking admission to the Master’s Program can take one of the following two admission tracks:

Application track: Students whose undergraduate average grades rank at the top 25 percent of their classes are qualified to take this track. The admission process consists of two stages. In the first stage, applicants seeking admissions to program need to prepare and send to the department their application packages (including study plan, autobiography, undergraduate course grades, and reference letters). Each application will be reviewed by the admission committee of the institute. The first-stage performance of an applicant is the weighted sum of the applicant’s qualification shown in his/her application package:

1. Qualification as shown in application package: 35%
Accordingly, top applicants with the highest performance in the first stage are selected into the second stage of the admission process. Each applicant will need to take a written examination on essay writing and then be interviewed by the admission committee. The performance in the stage is given a weight of 65%. Specific weights are:
2. Grade of written entrance examination (Master Thesis writing): 30%
3. Interview: 35%

Consequently, the overall performance of an applicant is the weighted sum of the three different evaluation criteria, and the top candidates will be admitted into the full-time Master’s Program in the Institute of Communications Management.

Entrance examination track: Students who take this track must take the graduate-study entrance examination organized by the university. Based on students’ background, students can take one of the following two subtracks in the entrance examination:

a) Communication subtrack: Three subject areas are included in the entrance examination for this subtrack: mass communication theory, contemporary communication problems, and professional language (English and Chinese).
b) Management subtrack: Three subject areas are included in the entrance examination: economics, management, and professional language (English and Chinese).

Admission Policy for Part-time Master’s Program
The admission process for part-time Master’s Program in Communications Management consists of two stages. In the first stage, applicants (required a minimum of 3-year work experience) seeking admissions to program need to prepare and send to the department their application packages (including study plan, undergraduate course grades, autobiography, and reference letters). Each application will be reviewed by the admission committee of the institute. In addition, each applicant needs to take a written examination on the subject of Communications Management organized by the university. The first-stage performance of an applicant is the weighted sum of the applicant’s qualification shown in his application package and his performance on the written examination. Specific weights are:

1. Qualification as shown in application package: 30%
2. Grade of written entrance examination: 40%
Accordingly, top applicants with the highest performance in the first stage are selected into the second stage of the admission process. Each applicant will then be interviewed by the admission committee. The performance in the stage is given a weight of 30%. Consequently, the overall performance of an applicant is the weighted sum of the three different evaluation criteria, and the top candidates will be admitted into the part-time Master’s Program in Communications Management.

Curriculum of Part-time Master Program of Communications Management at National Sun Yat-Sen University

Institute of Communications Management: College of Management at National Sun Yat-Sen University

Curriculum of Part-time Master’s Program in Management Information Systems
To earn a part-time master’s degree in Communications Management Information, students must complete a minimum of 36 credits. Based on each student’s background, a student may be required to take up to 24 credits (8 courses) within the Institute.

Major Requirements (3 credits)
Course ID Course Title Credits
N4062001 MASTER THESIS 3

Elective Courses of Communications Management at National Sun Yat-Sen University

Institute of Communications Management: College of Management at National Sun Yat-Sen University

Elective Courses
M4066236 Independent Studies in Mobile Products and Services 3
M4066030 Global Communication 3
M406B001 Image and Sound in Video Production 1
M4066034 Media Management 3
M4066038 Media, Cultural, and society 3
M4066039 Marketing Communications Strategy 3
M4066040 Applied Research Method in Communications Management 3

Core Courses of Communications Management at National Sun Yat-Sen University

Institute of Communications Management: College of Management at National Sun Yat-Sen University

Core Courses (11 credits)
Course ID Course Title Credits
M4061001 MASS COMMUNICATION THEORY 3
M4060019 RESEARCH ON MEDIA ECOLOGY AND BUSINESS

Major Requirements of Communications Management at National Sun Yat-Sen University

Institute of Communications Management: College of Management at National Sun Yat-Sen University

Major Requirements (7 credits)
Course ID Course Title Credits
M4060030 COMMUNICATION RESEARCH METHODS 3
M4066010 LEADERSHIP ON COMMUNICATIONS MANAGEMENT
M4066242 QUALITATIVE RESEARCH METHODS 3

Curriculum of Full-time Master Program of Communications Management at National Sun Yat-Sen University

Institute of Communications Management: College of Management at National Sun Yat-Sen University

To earn a full-time master’s degree in the Institute of Communications Management, students must complete a minimum of 36 credits, including 7 credits of required courses. Since full-time master students come from various discipline areas in their undergraduate studies, core and common knowledge courses are designed to make sure that each student has necessary background in their graduate study. Some (or all) of the background requirements can be waived (but students need to take other elective courses) if students have taken equivalent courses in their undergraduate (or other graduate) studies. Based on each student’s background, a student may be required to take up to 27 credits (9 courses) of core and common knowledge courses. The background knowledge courses can be counted towards the 36-credit requirement for degree completion. In addition, each student must also complete a master thesis that shows his intellectual contributions. Finally, a student must attain TOEFL 550 or above (or equivalent score attained in other English tests approved by the University) .

Institute of Communications Management at National Sun Yat-Sen University

Institute of Communications Management : College of Management at National Sun Yat-Sen University

Institute of Communications Management
Introduction
The institute was established in 1977, which was the first graduate school of Communication Management among Taiwanese universities. The institute intends to combine the academic knowledge of business administration and of communications, and also to train students to become professionals of communication management