International Marketing Channels Course of Phd at Chulalongkorn University
Course of Phd from Sasin Graduate Institute of Business Administration at Chulalongkorn University
MKTG456-0 - International Marketing Channels
Analysis of marketing channels from economic, social, and political viewpoints. Topics include formation of channel systems and methods of channel coordination, power and conflict among channel members, organization patterns in channel systems, and management of specific channel system forms. Outside speakers provide insight on penetrating foreign markets, legal constraints facing companies seeking overseas distribution, and managing ongoing channel relationships in a transnational context.