International Marketing Course of BCom at University of British Columbia
Sauder School of Business > University of British Columbia
COMM 469 International Marketing
The purpose of the course is to examine the major issues involved in entering international markets and in conducting marketing operations on an international scale. Specific objectives include:
Gaining an understanding of the external issues affecting international marketing activities including the economic, social/cultural and political/legal environments.
To be able to identify and assess global marketing opportunities in the international marketplace. This will involve discussions on global marketing research and segmentation and targeting in at an international level.
Gaining experience in developing international marketing strategies. Entry & expansion strategies will be reviewed along with different approaches to developing the marketing mix internationally.
To understand the process of implementing global marketing strategies and adapting marketing activities to specific market needs. Students will be involved in developing a market entry report for launching a product of their choice into a market of their choice.