Marketing Applications Course of BCom at University of British Columbia
Sauder School of Business > University of British Columbia
COMM 468 Marketing Applications
The purpose of this course is to give students an opportunity to integrate and apply the marketing concepts that have been introduced in other Marketing and Commerce courses. The central themes of the course are:
How an organization becomes and stays customer-focused
How an organization develops an effective marketing strategy
How customer-focus and marketing strategy fit together
Students will complete a team project for a real business and a solo journal.
Team Project
Student teams will select an organization and
Evaluate its current marketing strategy
Develop a marketing plan (may include e-Marketing strategies)
Solo Journal
Working individually, students will develop a document to explain the integration of marketing strategies encountered during the course of Commerce studies. The journal is an opportunity to organize concepts previously studied into a framework focusing on what leads an organization experience marketplace success.