Online MBA Degree

Sauder School of Business > University of British Columbia

BAMA 500 Marketing Strategy

Prerequisite
MBA Core

This module is designed to develop essential perspectives and skills for making key strategic decisions in marketing. On the perspective side, the module highlights the importance of a company-wide market-oriented strategic focus in the contemporary business environment. On the skills side, major topics include: how to identify critical forces in the marketing environment and interpret their strategic implications; how to select target markets strategically; how to establish and sustain profitable positioning strategies for the firm’s products; how to coordinate product, distribution, pricing, and promotion policies for integrated execution of the marketing strategy; how to assess the impact of marketing strategies on the company’s financial performance and broader strategic position. The main teaching method is case discussions.

Sauder School of Business > University of British Columbia

BAMA 500 Marketing Strategy

Prerequisite
MBA Core

This module is designed to develop essential perspectives and skills for making key strategic decisions in marketing. On the perspective side, the module highlights the importance of a company-wide market-oriented strategic focus in the contemporary business environment. On the skills side, major topics include: how to identify critical forces in the marketing environment and interpret their strategic implications; how to select target markets strategically; how to establish and sustain profitable positioning strategies for the firm’s products; how to coordinate product, distribution, pricing, and promotion policies for integrated execution of the marketing strategy; how to assess the impact of marketing strategies on the company’s financial performance and broader strategic position. The main teaching method is case discussions.

course of MBA from Sasin Graduate Institute of Business Administration at Chulalongkorn University

MKTG D30 - Marketing 1
This course takes an analytical approach to the study of the marketing problems of business firms and other types of organizations. Attention focuses on the influence of the marketplace and the marketing environment on marketing decision-making; the determination of the organization’s products, prices, channels, and communication strategies; and the organization’s system for planning and controlling its marketing effort.