International Marketing Strategy Course of MBA at University of British Columbia
Sauder School of Business > University of British Columbia
BAMA 530 International Marketing Strategy
Prerequisites
MBA Core
BAMA 530 will provide a practical overview of the key elements of International Marketing and issues businesses face when entering and operating in foreign markets. It is designed to provide students with an opportunity to synthesize and apply existing marketing knowledge. The course will cover key issues in the external environment, how companies assess opportunities and the development of international marketing strategies. Lectures will be augmented with readings, videos, short cases and practical mini-assignments. Similar to other courses, a high degree of participation will be expected.
A major group project will involve developing a marketing strategy for a business expanding into an international market. Both a written report and group presentation will be required.
This course was called BAIM 521 prior to September 2008.
Please note that MBA modules with BAIM codes have been re-coded to ensure that the designation corresponds to the appropriate discipline.
Credit will not be granted for both BAMA 530 & BAIM 521.