Online MBA Degree

Course of Phd from Sasin Graduate Institute of Business Administration at Chulalongkorn University

MKTG462-0 - Sales Promotion and Retailer Behavior
Issues of pricing, profitability, consumer response, and the nature of specific kinds of promotions. Reactions of retailers are studied, as are key customers of consumer products companies and the role of database marketing.

MGT623 Marketing Promotion Management

Among various marketing activities, Marketing Communications (or Promotions) directly connect consumers and firms. Among promotion activities of a company, budgets for advertising and sales promotions amount to 60-70% of the total promotion budgets. This course will deal with concepts, roles, and effects of advertising and sales promotions. Also, it will deal with major theories explaining how consumers respond to the advertising and sales promotions.