Sales Management Course of BCom at University of British Columbia
Sauder School of Business > University of British Columbia
COMM 461 Sales Management
This course is about sales management or essentially managing people to achieve profit. Principles and practices of sales management and techniques of personal selling will be presented, mainly, although not exclusively, in the context of business-to-business marketing (as opposed to consumer marketing).
Sales managers are viewed as mini CEOs and wear many hats: planner, strategist, decision maker, tactician, organizer, forecaster, data analyst, personnel specialist (trainer, motivator, and leader), salesperson and often spouse, partner and parent. Someone once said, ‘Life is a Trade-Off’. As implied from the above, there are many in sales management.