Institute of Communications Management: College of Management at National Sun Yat-Sen University
Core Courses (11 credits)
Course ID Course Title Credits
M4061001 MASS COMMUNICATION THEORY 3
M4060019 RESEARCH ON MEDIA ECOLOGY AND BUSINESS
Institute of Human Resources Management : College of Management at National Sun Yat-Sen University
Required Courses (15 credits)
Course ID Course Title Credits
D4051001 Advanced organization theory and management 3
D4051002 Advanced research methods (I) 3
D4051001 Advanced human resource management 3
D4051002 Advanced research methods (II) 3
D4052007 Independent studies 3
College of Management , National Sun Yat-Sen University, Courses , Program ,
N4120001 Production and Marketing Information Systems (3crs):
Since late 1970’s, the developing of information technologies changed the behaviors of business operations and the relationship within business networks. The major concern to implement e-business is to establish the proper production/marketing information systems for the business. In this course, the well-known business application information systems, such as enterprise resource planning, supply chain management, customer relationship management, and etc. are introduced and discussed. At the mean time, the business process reengineering techniques are also demonstrated to make the students to improve the efficiency of business operations more systematically while implement the information systems. The basic theory of production and marketing management for different business types are introduced, and the latest managerial concepts and information systems are verified for the small-and-medium business. The purpose of this course is to educate the students to be able to develop the business information systems appropriately.
Full-time Graduate Courses Department of Information Management : College of Management at National Sun Yat-Sen University
M4023005 Production and Marketing Information Systems (3crs):
Since late 1970’s, the developing of information technologies changed the behaviors of business operations and the relationship within business networks. The major concern to implement e-business is to establish the proper production/marketing information systems for the business. In this course, the well-known business application information systems, such as enterprise resource planning, supply chain management, customer relationship management, and etc. are introduced and discussed. At the mean time, the business process reengineering techniques are also demonstrated to make the students to improve the efficiency of business operations more systematically while implement the information systems. The basic theory of production and marketing management for different business types are introduced, and the latest managerial concepts and information systems are verified for the small-and-medium business. The purpose of this course is to educate the students to be able to develop the business information systems appropriately.
Full-time Graduate Courses Department of Information Management : College of Management at National Sun Yat-Sen University
M4020018 Special Topics in Computer Networks (3crs):
Computer networks have been growing exponentially. Networks are used everywhere, business applications, such as electronic commerce, marketing, advertising, education and training, medical applications, information retrieval, and so on. Continued growth of networking technologies motivates the course. Fundamental network concepts and theory will be introduced as the base of new networking theory and technologies. Students are expected to learn the concepts about Internet networking, different range of area networks, wired and wireless networks, typical networking problems and solutions, and network architectures and will be able to explore new networking standards, technologies on their own.
Undergraduate Courses of Department of Information Management : College of Management at National Sun Yat-Sen University
B4023019 Laboratory of Electronic Commerce (3 crs):
Base on the theory of EC. Let students practice the operation of EC application and learn how to build an EC system. Students who successfully complete the course will be able to plan the strategy of EC, to build and EC web, to manage an EC system.
Department of Business Management : College of Management at National Sun Yat-Sen University
N4110007 Marketing Management and Research (3 crs):
This course introduces the basic concepts, procedures, techniques and theory structure of marketing management. It also discusses the latest trend of marketing. It helps candidates to acquire the basic knowledge of marketing and make further efforts to probe the different fields of marketing utilization.
Department of Business Management : College of Management at National Sun Yat-Sen University
N4010034 Managerial Economics (3 crs):
Besides the introduction of traditional microeconomics tools, we will further study the recent popular models: game theory and information economics. The teaching is combined with management practice, such as pricing and competition strategies of the companies.
Department of Business Management : College of Management at National Sun Yat-Sen University
M4010047 Research Methods in Finance (3 crs):
The goal of this course is to train students to perform empirical research on empirical financial data by using methodologies in time series analysis, which is facilitated with computerized statistical soft wares. This course addresses financial time series analysis, which is concerned with theory and practice of asset valuation overtime. At the same time, this course also requires students to have hand-on experience on empirical data.
Department of Business Management : College of Management at National Sun Yat-Sen University
D4011003 Microeconomic Analysis (3 crs):
The core analysis method of microeconomics includes game theory and information economics. The purpose of this course is to make students familiar with the analysis methods of game theory and information economics, and try to use them in the field of finance, marketing, strategy, accounting and human resources.